Changing Designs, Unchanging Popularity

Nike Company which is regarded as the first creator of basketball shoes market has made great achievements in filed of basketball items

. It has released more and more basketball shoes from the introduction of its first Nike Air Max shoes. And recently it has cooperated with Kobe to create the myth of Nike zoom shoes. But anyway, the importance of Nike Air Max shoes should not be ignored by basketball fans because they have been developed a lot and enjoyed great popularity among the young especially basketball lovers.

Owing to the technology of air cushion; people can jump more easily and perform higher speed. This function makes many NBA players show great love to Nike Kobe and Nike James shoes. The professional Nike Air Max shoes can not meet the requirements of people because more and more young people would like to wear these shoes only for fun. Then Nike Company makes some transformation on Nike Air Max shoes and the inspiration is mainly derived from the hip hop. Besides, Nike Air Max begins to enter a new period of development because more and more young people have become interested in the internet in recent years. Websites and online shops appearance, and they begin to sell Nike Air Max shoes. Owing to the stylish appearance, Nike Air Max are also called "hip hop" shoes.

Nevertheless, customers would not be satisfied only by change of appearance of these shoes. Nike Air Max is also expected to follow the times. Then Nike Company expands its area by introducing Nike trainers and cheap Nike Air Max. Nike Air Max gains great progress without any obstructing from Nike football. As to Nike Air Max 360, it great success makes great contribution to Nike's achievements. in September 2006, a unique Nike design was introduced. In fact, its design was derived from that of three classic 360 models, and its name was "one time only pack". the three classic examples refer to the Air Max 90, Air Max 95, and Air Max 97. Nike Company applies the 360 sole in this special design instead of the normal sole of the three classic models. As to the colors of the three classics, there are three kinds. The Air Max 90 shoes are red and the Air Max 95 is in green added to yellow, and for the Air Max 97, its color is combined by grey and silver. The application of "360" of air cushion in these shoes guarantees their durability. With the design of this special sole, Nike Air Max is expected to create new record of people in doing exercise.

Nike Company has continued introducing new types of this series after its first design in 1987. The advantage of all Nike Air Max is the large air cushioning unit set in the heels and this unit can be seen from sides of the midsoles of most shoes.

apparently, the Air Max 360 is the end of Nike Air Max. However, in reality, Nike Company is always continuing its development.

by: Aaron Green

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