Changing Trends in Marketing and Advertising

Changing Trends in Marketing and Advertising

Mad Men, tracking the lives of the advertising men of Madison Ave in New York City is one of my favourite television shows. You shouldn't take advice on how to advertise a business from this show though. Their ideas are antiquated in a society with smart phones and the internet.

Marketing, PR and advertising has changed and is still evolving. I outline below three trends that are changing the way that people promote their business. If you are stuck in the old ways- using yellow pages, classified ads in the newspaper or advertising on radio or television then you need to keep reading this article. These techniques can no longer be used in isolation. Here is how business promotion is changing:

Convergence of online and offline techniques- If you advertise on radio, consider driving people to your website instead of advertising your phone number. Websites are easy to remember and people often get online anyway to try and find out more information. You could advertise your website in newspapers or on flyers. Having said that, you may also just want to stick to online advertising and avoid offline advertising altogether. SEO and PPC are very cost effective ways to reach a wide audience (worldwide in theory) for little money. In fact, many SEO techniques just require your time.

Increasingly social and 2 way- There are more than 500 million registered Facebook account users worldwide. You must assume that some of your own customers and prospects are there. You need to set up a Facebook Fan Page so that you can keep in touch with your customers online. You should also set up a blog to fill with useful content (not just advertising or press releases) and you should also set up a Twitter Feed. All of these techniques allow you to reach out to your audience without relying on mediated communications through the mainstream media. However, if you do use social media and social networking sites, you must make sure that you do correspond with your audience. If they ask you a question, make sure that you respond.

Mobile Internet and apps- I recently read a study that suggested that by 2014 more people will be accessing the internet via smart phones and through mobile phone applications. As such, it may be time to look now at how you can implement this in your business.

It is no longer enough just to put an ad out there. You need to promote your business using the techniques that I have mentioned above to keep competitive in a changing advertising environment.

Now Pay Close Attention --

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