Channel Change Oil Dealers
With Cooking oil Products, transfiguration, channels are changed
. In nutrition, delicious, convenient, fast and other keywords, the edible oil Sell Paths from the wholesale, farmers market into a modern medium and large supermarkets, convenience stores and food channels, and management of these products distributor, has also quietly changed its mode of operation ... ...
Music buyers: Organic Food Chain of high-end dream
Music buyers Oils (Harbin) Co., Ltd is a managing Bailian Jiang was born in Inner Mongolia steppe of Inner Mongolia typical guy, character, forthright and lively. Speaking of his business way, rather tell a story.
Once, he was 93 oil companies in Heilongjiang, a sales manager, for large Bean oil , From production to sales and marketing are very familiar with. Since the company is state-owned enterprises, business philosophy and his own there were some discrepancies, the informal, full of good people who gave up a state-owned enterprises "golden rice bowl", the sea Proxy 93 soybean oil products.
With small Package Edible oil and in-depth understanding of the market, Bailian Jiang found that high-end cooking oil is a potentially huge business opportunities. "Chinese are so many millionaires and even billionaires; their daily living needs what? Demand health! I will use a healthy way, organic soybean oil processed into a more high-end products to consumers in more need of health products . "is such a plain and simple idea led him to another transformation.
2005, the accumulated some capital and industry experience, he signed up for music buyers Oils (Harbin) Co., Ltd., to "family culture" as a selling point, and strive to create organic soybean oil play, "China's best, most expensive State oil. "
But this idea is certainly a lofty ideal, as an agent, even if you can master the production processes of capital acquisitions, but from this ideal is still very far away. Soybean oil in particular is difficult in the eyes of many people equate with the high-end, when the oil.
Moment, Bailian Jiang had to face from the agent terminal to the manufacturer and then to explore the transformation of snacks business.
Through a variety of modes of exploration and comparison, Bailian Jiang found that continuation of the traditional large circulation, or large and medium-sized supermarkets to promote organic soybean oil is difficult to be successful, and only out of the original channels, direct access to the Alcohol Store or some high-end clubs, locked high-end consumer groups, it may be better to sell products to enter the link to go to the target.
So, to achieve nothing more than the idea, there are two possible ways: first by boat to the sea, through the smoke in a number of names name Hotels Set the counter or large supermarkets to set fine oil counter the promotion of organic soybean oil; second is self-built channels through Direct, associates, etc., the establishment of monopoly chain, making corporate image and product image of the integrated display.
Finally, after the pros and cons, Bailian Jiang chose the second way very challenging?? Self-built channels.
Soon, some new ideas and content to go the organic food chain stores. Bailian Jiang said in an interview: "I was born in Inner Mongolia Prairie, grew up Daxinganling child, this piece of land full of deep dark feelings.
Channel Change Oil Dealers
By: echo
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