Chapter Growth Road Pilot - Information Journey (1) - Suning, The Essence Of Growing Up - Network

Information journey Suning chain with a nationwide scale expansion

, management, became effective control must be thought. How the chain system of centralized control of information? How to build a large customer base for effective service? How to optimize the supply chain and suppliers to enhance cooperation between the efficiency? How to fundamentally improve and integrate the company's "Group headquarters? Branch? Store" management model, management functions, management methods, management tools, accounting standards, and information sharing? How to optimize enterprise restructuring "material flow, capital flow, information flow, service flow", as the company's rapid and steady expansion to provide technical support?

From the practical experience, to solve these problems, the most effective way is through information management to achieve. Wal-Mart and other multinational chain of satellite transmission of information system, Metro, Carrefour, Auchan and other enterprise information systems based on the INTERNET, a good solution chain management faced by geographically dispersed, wide variety, the large volume of information processing problems. Wal-Mart chain management for global satellite, accounting for some buildings of the computer room, supporting 4,200 stores in the distribution. Obviously, "information technology" has become a chain of all business core competence development strategy, has become a necessary step in the development chain.

As large national chain, Suning, when in 2004 the country has been stationed in more than 60 cities, with more than 200 stores, so makes Suning geographic scope and scale of operation and management control in the problem is particularly prominent. How active and effective solution to these problems, alleviate these problems on the reduction of core competence, to avoid loss of control business, has become a vital strategic issue Suning.

This, Zhang Jindong, said: "The retail industry has a high-tech industries, the carrier of the future management innovation is the enterprise information platform, not only Suning chain management to maintain and improve an effective way, is also growing chain Suning an important resource for growth. "

However, "not on the ERP is to die, the ERP is to court death." Throughout the process of informatization of Chinese enterprises, many enterprises in order to survive, development needs, or follow the trend in management, information systems have been started, easily invest millions or even tens of millions, got a lot of information to promote enterprise, but the huge investment and not always produce practical results, many companies launched after information, not only did not return for the business performance, management ability and level significantly improved, but because the information indeed affect the whole body of the necessary adjustments have resulted in companies from the original normal sequence of operations to complete chaos. Many companies be dangerous and living death, complaining, eventually give up halfway, and this is the so-called "information paradox."

Then, the implementation of information management whether there are rules to follow it? When the information the task falls upon Suning, Suning is how to solve?

First, Suning's experience is that information is the business "at work." Therefore, the strategic vision and leadership to promote the awareness on information technology's success. In fact, as early as 1994, Zhang Jindong, visit Japan, Hong Kong some of the company, to personally promote the realization of the business of computerized Suning operation, clearly stated in 1999 "E chain" concept, at the time, there is no industry precedent, not to learn from experience, Zhang Jindong, Suning's demand under the decision or not the information, how the information. By 2000, he began to promote the full implementation of enterprise information management.

Zhang Jindong, well aware that the implementation of information technology is a huge systematic project, indeed affect the whole body, the enterprise needs the system, all departments under the unified planning, coordinated work, so This work requires a business enterprise scheduling power to participate in senior leadership to carry out effective enterprise information system development and implementation. If just by a small number of information professionals to promote this work is extremely difficult. At the same time, enterprises in any information system is a huge investment projects, corporate senior leadership must be determined to put more human, material and financial resources, and monitor proper use of funds, so the beginning of this work from the project companies need to get the support of senior leadership.

Therefore, the information in the process of Suning, we see that every high-level information technology projects have Suning powerful drive. This is clearly conveyed to the entire enterprise is an important signal: Information is a strategic decision Suning, does not allow anyone have the slightest slack, even in a way "to succeed, not fail", which ensures that the enterprise up and down the information super high degree of attention and the execution, the success of information technology for the Suning has laid a solid organizational foundation.

Secondly, we need to figure out what the basic point of information, which is why the information technology business, it is to solve what the real problem.

In fact, the chain problems in the development of the same. Suning in the absence of computer network management support in the period, faced with the problem of coordination between departments. At the time, both front of sales management, service management or back, in a state of artificial convergence, once the peak of operations and concurrent operations, will lead to sales and inventory, business and finance, marketing and service gap.

90 years in the mid-20th century, Suning has not been established computer network management system, and restricted the development of network services, the results will appear throughout the volume of services is concentrated in Nanjing in Nanjing generous Lane on a network, therefore, often operation will appear to send off a single concentration of single and congestion.

Billing system is not developed in retail before, the customer to buy air-conditioning process is longer, because the purchase, installation of air conditioning to be registered; and manual billing rate and very slow, resulting in the loss of customers and complaints, apparently, will mean faster cash register with selling more, more easily grab the business; At the same time, before the salesperson to the customer invoice that actually do not know how much inventory, information feedback is not timely and not accurate. Obviously these questions restricted the further development of Suning, becoming the biggest bottleneck management.

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