Chasing Leads: Offline Lead Tracking in SEM Campaigns, Pt. 2

Almost invariably, once clients see the impact on their bottom lines through improved lead tracking

, they start demanding more and more tracking information and transparency - rightly so. Of course, any good search engine marketing company will be more than happy to oblige.

Chasing Leads: Offline Lead Tracking in SEM Campaigns, Pt. 2

By: Scott Buresh

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