Cheap High Street Hair Care Products A False Economy?

Looking after your hair is a top priority if you pride yourself on having clean and healthy looking hair, and using quality hair care products (i.e

. shampoo and conditioner) is a must. However, when it comes to getting the best value for money should you buy professional salon hair care products, or would cheap high street hair care products be just as good?

High street products seem much more affordable and therefore giving you better value for money because of the low cost of high street hair products. Branded premium salon products can appear pricey with the average 300ml shampoo bottle priced at 5 times the cost ($20/GBP10) of a regular high street shampoo ($4/GBP2).

Comparing these prices it seems as if the high street products are better value at about a fifth of the price of salon professional hair care products, giving the impression that they are much better value for money, because you would be getting 5 times the amount of product as you would compared with professional salon hair products.

But when you look into this further, and take into consideration the quality and the effectiveness of the different hair care products, do the figures actually stack up in favour of the cheaper products, or are cheap high street hair care products a false economy? Let's find out?

To see if cheaper high street hair products provide more value for money in both the short and long term when compared with professional salon hair care products, we made the decision to test them both to see how each of the hair products compare against one another in a quality test.

We tested a 300ml bottle of shampoo from the high street and a 300ml salon professional shampoo. With the high street product a 50ml application is standard to clean hair where with the professional product a 10ml application was all that was required to clean the hair to the same standard.

The high street hair shampoo, using a 50ml application, provides 6 applications per 300ml bottle (approximately). The professional shampoo, using a 10ml application, provides around 30 applications per 300ml. Hence the high street shampoo worked out at $0.64c/GBP0.32p whilst the professional shampoo came in at $0.66c/GBP0.33p.

Conclusion: although cheap hair care products initially seem a better deal and provide more value, in reality there is virtually no difference in price when it comes to the economics of professional salon hair care products. And? when you include the much higher quality, the greater effectiveness and visual results, and the deeper and more thorough cleansing and conditioning of salon hair care products, buying cheaper high street hair products in favour of salon hair products is a complete false economy.

by: Jennifer Summers

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