Cheap Reseller Hosting - What Does it really Mean?
Cheap Reseller Hosting - What Does it really Mean
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Cheap reseller web hosting can mean selling a cheap web hosting package by a reseller or it can mean you, the reseller, gets a cheap package under which you can sell web hosting at high prices. Most reseller, we assume, will prefer the second option as it is likely to provide higher returns with less effort.
The question is whether cheap reseller packages that can be sold at remunerative prices are really available. The answer is that it depends on your strategy. If you are a reseller with a clearly defined, viable strategy, you will be able to do it even in a competitive marketplace.
A hosting package does not just offer web space to store customer websites. At the basic level, a web hosting package offers:
? Bandwidth to handle likely traffic volumes to the customer's website
? Choices of environments: Windows, Linux, asp.net, and more
? A control panel that enables the clients to manage their websites easily
? Email accounts that enables the client to receive and send emails under his or her own website address
? Traffic statistics the tells the customer how many visitors are landing on the website
? Help and support for the customer to set up and maintain the website
By adding value to the basic package above, a web hosting reseller can compete better in the market place. Such value addition can take many forms and include many options for the customer, including:
? Redundancy that can automatically switch customer data and files to another location if a problem emerges at their original location
? Easy or even automatic scalability of computing resources, including disk space and bandwidth, available to the customer that enables the person to handle peak volumes
? The option to pay only for resources that are actually used, instead of a fixed payment plan
? Availability of specific applications to meet custom requirements, such as installing WordPress to maintain a blog
? Website promotion assistance and tools, for say, keyword research, link building and tutorials
The possibilities for adding value are numerous and both the principal and reseller hosts can enhance the marketability of their offers through value additions, as well as explaining their significance to potential clients.
When customers understand the real significance of the different features, and how these translate into cost savings for them, even a higher price can appear cheap hosting to them and resellers can earn higher margins and volumes.
Hosting resellers have to look at other issues also if they plan to build a proper web hosting business. These include:
? Will they be able to brand the hosting packages completely under their own name?
? Will they get private name servers so that the original name servers will not divulge the fact that the hosting is provided by another entity?
? How many domains can they sell, and how much disk space and bandwidth can they sell to each of their clients?
? What type of control panel will they be able to offer their clients? Is it easy to use and will it support their branding efforts?
Looking into these issues is vital for creating a long-term business. The review will also help develop branding and marketing strategies. It is in such a context that cheap reseller hosting will acquire some real meaning, cheap in the sense that you provide high value for the money clients spend.
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