Literally there are about hundred methods for a search engine to index through web pages of a site
. If you check your site, you may find out that only a few pages of your site has been cached by search engines. In order to show up your site within the first few pages of search listings, on page optimisation plays a huge role in determining the page rank of a website and position at the top of SERP results. When a search engine crawls a web page it tests for HTML tags and website content to determine what the page is about.
Most of you must be aware of Title tags, Meta descriptions, Header tags and Anchor texts but be cautious in using them and maintain a check list.Then its easy to start from where you have stopped and to keep a track on what you have done to your site.
Best practices in on page SEO.
Analyse your website
Which keywords to target
Web content and web page urls relevant and url functionality
* If not write unique contents relevant to the keywords.
Do not use too many keywords per page. Maintain 3 to 4 keywords
Otherwise according to Google panda and penguin updates your website can get penalized.
Title tags Use one or two keywords for the title tag
Do not duplicate title tags and meta descriptions
Keep the characters limited to 65.
Meta description should have persuasive content about your web page
Keep the wordings to 160 characters and dont use any quotes
H1&H2 tags Use one keyword phrase for H1 tags
Anchor text Internal link navigation needs to be done properly and also links to other sources.
Find the most appropriate keyword as the anchor text, If not viewers will not click on it and the page will not be viewed.
Be mindful that the Bots too navigate through the pages so its important to have a proper link structure.
Image Optimisation Name images in a way describing what they are and use proper alt tags.
Most importantly be alert on whats happening in the SEO optimisation world. Be proactive and go through the latest updates, if not you will be challenged by competitors and lose your site rankings.