Above all else, be creative when assessing the potential
, and keep in mind that you may need to be particularly creative when it comes to inventory management. Balance the inventory that you buy carefully to maximize its profitability. Some wine distributors will give you significant discounts according to the case quantity that you buy, but you must always ensure that you sell it in a timely way. Conversely, as a rule of thumb, you don't want to be storing and refrigerating beer for any length of time, so you should practice good logistics when ordering according to demand. For seasonal drinks and specialist wines, ensure that your marketing efforts are finely tuned to peak when you buy your inventory, as this will ensure that you're employing "just in time" delivery tactics to maximum effect.