Chengdu Wing-lok: 500 000 000 Special Appliance Market! - Wing-lok, Special Appliance - Network

This weekend, Yongle Life Electrical 5 anniversary

, the first joint

Home Appliances Manufacturers cut prices sharply emergency, with a view to 2007

Stock Reduce to a reasonable level, while also gaining a lot of cash flow.

Into 3 months later, in 2007 the pressure to home appliances manufacturer stocks overwhelmed. At the same time, in 2008 the form of more intense competition, and more large companies the cash flow requirements Gengrang "worse", this weekend five anniversary Yongle Electrical life, the first joint emergency appliance manufacturers cut prices sharply to the stock reduce to a reasonable level, while also gaining a lot of cash flow.

From industry data, in 2007, only the air conditioning industry, inventory is about 800 million units, manufacturers of inventory and sales channels are maintained at a high level of inventory. However, the off-season sales in 2007 was not satisfactory, after the 2007 season inventories rose rapidly to a maximum more than 13 million units, marking a peak value. Into the summer of 2007, South, East, Southwest has days of heavy rain in most parts of the country's air-conditioning major shipments to Guangdong, Guangxi, Hubei, Zhejiang, Fujian and other places or even floods, compared to last year, air conditioning sales are down 10% .

Into 2008, more and more manufacturers and Wing-lok, and big brands to big chain between the direct supply, order mode, so manufacturers have to further reduce the cost of space; second, in 2008 first-line brand and joint air-conditioning , color TV brands overall decline in the prices of larger, will lead the broader market average prices. At present, the line brand forced the second and third lines have been challenges to the pressure, the price way down. The addition of second-tier brands in the brand to enhance the current stage, the price although not the main means, but after all, the market will be a brand, it is certainly highly competitive price war means; last large appliance manufacturers eager to get rid of inventory because of the pressure, the huge stock into the actual cash flow in order to win this year with greater development

Fund , Also means lower prices of large-scale use. Various forms for more than price cuts to stay out price cut for the appliances space, this case, manufacturers and appliance stores cut prices to reduce inventory joint pressure by the fifth anniversary of Paradise will celebrate time together

Matsushita , Haier , Hisense, Gree , Changhong , Beauty, Siemens, , Bosch, Sony and other consumer electronics giant to 500 million special home appliances market, so now the focus of a comprehensive household appliance market prices down, the overall price down 2 percent, with air conditioning as an example, 1P air conditioning, the average price fell to 1,600 yuan from the 1900 yuan the following; average price of about 1.5P in 2,100 air conditioner fell 1,800 yuan; 2P air conditioning, the average price fell to 2,690 yuan from the 3700 yuan. (WANG)

Appliances Dictionary New electrical era 6A level flagship store

2004, the Yongle "five stores a joint attack" strategy successfully pry City, large-scale landing of Chengdu, the rapid expansion of the basis of the five stores ten eight stores and a distinctive price war and a series of Best of none other storm led Rong Appliance prices have been lower, "Electrical life" business philosophy, and the "contract invoice" has been well known to the market, representing a healthy lifestyle has become a huge orange shop in Chengdu, a move symbolic of the landscape.

2004 ~ 2008, the Yongle efforts to promote the new appliance retail model changes:

1, carry the tripod Consumption Maintenance of those rights Get rid of empty vernacular: Paradise is the first signed with the consumer

Law Binding treaty to protect home appliance business; the formation of active professional atmosphere honest: Paradise is the first company to launch ultra-long post compensation Returns and security appliances business; to facilitate customer service: Paradise is the first company to introduce guaranteed to buy a used 2 appliance business; resolve information asymmetry: Paradise Paradise is the first company to launch

Electronic Consumer knowledge of books Service The appliance business; provide traditional electrical use common sense,

Digital Mobile Computer

Tips, and customer rights protection knowledge to create consumer must-read "Ci Hai."

by: gaga

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