China Business Times: Sports Marketing in a day - sports marketing - sports and leisure industries HC Network

China Business Times: Sports Marketing in a day - sports marketing - sports and leisure industries HC Network

When Sports Marketing Become the world's leading companies in major new business war pieces, all with the "sports" is related to people and things will become the new favorite of businessmen are hot.

Organized in 1984 for the twenty-third in Los Angeles Olympics Will in one fell swoop famous Youbuluosi more sports marketing has pushed up the idea.

Especially in recent years a large number of foreign TNC Be due to a bumper harvest of large sports marketing, making more and more domestic businesses to follow suit. But it must be reminded that some companies have experienced an event sponsored by two or other means of sports marketing, the result of a time not yet achieved the desired return, they Dahushangdang realize that event sponsorship Ye Hao, sports marketing topic, and requires perseverance and far-sighted strategy.

Our Samsung, for example, or to Japan 25 years ago, Sanyo "wage", the production of cheap 12-inch black and white TV in Korea a small company, now in the August 2004 issue of the U.S. "Business Week" Global most valuable Brand Position, the Samsung brand value reached 12.55 billion US dollars, ranking first in the world of 21, and reelection for many years the fastest growing global brand value of companies. Their killer is from the Business Began with the conscious of sports marketing, and focus on public and social responsibility and contribution to the public eye by sponsoring the sports spirit rally in focus, highlighting its public nature.

Data show that in 1988 Seoul Olympic Games, Samsung became the national sponsor of the Nagano 1998 Winter Olympics, Samsung officially become Olympic global partner, the experience of the Sydney 2000 Olympic Games and 2002 Winter Olympics in Salt Lake City's successful attempt After three weeks into Torino 2006 Olympic Winter Games and 2008 Beijing Olympics Will be a global partner. Samsung

responsible person said: "The Olympic marry, the company will gain huge profits, the contribution from brand about 735 to 1470 million U.S. dollars, will also help cultivate brand affinity and brand loyalty to the public . "

For the Beijing 2008 Olympic Games, Samsung's long-term plan is in line with the International Olympic Committee, the Beijing Organizing Committee for the Beijing Municipal Government for Beijing 2008 Green Olympics advocated years, cultural Olympics, to provide support, said that non-commercial use Olympics to achieve commercial purposes Samsung really are a breed apart.

Sports Marketing Expert That, "In fact, sports sponsorship itself can not solve any problem, if the account into the TOP program as a pyramid, then the standard for the operation of the tower Taki more challenging the strategy and execution, to give full play to sponsorship effectiveness, also need to pay more money and more arduous and painstaking efforts. "

Samsung clearly recognizes that the ultimate audience, brand communications groups in the product and the understanding and acceptance of, the basic decision to brand building and promotion effectiveness. Samsung's success in sports marketing is that, in the valuable ticket to get, it can provide a huge range of communication with consumers on the ground of supporting promotional activities, a clear focus on its brand appeal, while to create the public willing to accept the docking program, showing a higher level of connotation and extension of brand value.

Let us turn to our sports marketing, both IT vendors, "Sports Wars" or the manufacturing sector, "Jinjiang phenomenon", we must find the real location of their own brand, embodied the sport of sports culture and the humanities organically into the spirit of enterprise products and take the lead to consumption Public Resonate with the business.

The face of the field of sports sponsorship Competition Of growing. Sports marketing experts Beijing Jin Wang Xiao Jing, chairman of International Sports Management Ltd, said evenly: How reasonable is linked with the Beijing 2008 Olympic brand is the number of enterprises in China need to seriously think about, continuous innovation will be the enterprises in the field of sports sponsorship an effective means of enhancing competitiveness and methods. Domestic enterprises in the form of sponsorship, marketing performance, communication pathways and related marketing activities, such as supporting an ongoing basis.

Actually pay huge sports marketing is a start, only to its own brand, product and the perfect combination of sports, in-depth every consumer's mind, is the real essence, so that sports marketing is a contest of strategy and endurance.

POST COMMENT

Top Sports Packages On Dish Network Make Your Choice Now! Benefits of contact lenses for sports Types of Inflatable Boats! New Range of Inflatable Boat Packages Available Now! Parcel Overseas Freight Service has Eased the Burden of Transportation Parcel Sending Service to Relieve the Burden of Transportation Lucky Group- the Best Scrap Metal Recyclers and Aluminum Alloy Manufacturers 5 Reasons You Should Buy Electric Scooters For Your Transportation Needs High School Fundraisers: Recycle To Raise Money Wet Winter Watersports In Morocco Secluded Rustic Mountain Cabins For Rent Know More About Boat Shoes All about boat transport in the UK