China Consumers Association Called For An End Appliances Fanquan Promotion And Legislation To

Fact, Fanquan promotions in the department store popular

, there was a criticism by the parties. Beijing Municipal Bureau of Commerce in early 2007 issued a "Further specification on the behavior of commercial retail enterprise sales notice" that should prevent any misleading, confusing, deceptive consumer sales practices, made it clear that promote Mingzhemingkou of promotions, not to promote Fan Quan promotions, special non-fictional prices Fanquan out promotional activities to maintain a good market economic order. Beijing Municipal Bureau of Commerce Secretary Lu Yan is an open position to "halt Fanquan promotion." Ministry of Commerce, Ministry of Public Security, State Administration for Industry and other five ministries and commissions jointly issued the "retail sales behavior management approach" and the Beijing Municipal Bureau of Commerce promulgated the " Rules" are to the retailers in the promotion promotional process, the rules explicitly, promotions, product pricing and after sales service has made it clear that promotion of retailers allow consumers to carry out Mingzhemingkou tangible benefits such as promotional activities, and require retailers not to use fictitious original price or misleading way, price measures and the use of Fan Quan (card) means false offers discount prices of fraudulent conduct promotional activities. After the introduction of these provisions, Fanquan promotion department stores fade from Beijing. However appliances stores not only failed to stop Fanquan activities, but more enthusiastic.

Promotions in the appliance store on the Fanquan problems again, home appliance industry, said Liu Buchen, senior experts, overseas, home appliance stores and other retail formats, as very few high-profile promotional activities carried out, generally the low season in sales to the direct discount manner-of-season products. However, production and sales of domestic appliances degree of homogeneity is very high in the fierce competition through the promotion hopes to seize the market, but home appliances complete copy of the department store industry sales model undesirable. Household electrical appliances are durable consumer goods, expensive, and general merchandise are fast moving consumer goods, lower prices, the department store industry has made significant effects did the right thing, Fanquan sales practices such as appliance stores may not be able to succeed.

China Consumer Association, director of consumer guidance before Tiger Wang pointed out that Fanquan sales promotion on the merchant does have a certain role in promoting, but this also produced a number of problems, the Consumers Association has called on the government end the country as soon as possible Fan Quan Promotions and regulated by law. Currently Fanquan promotions department store in Beijing almost disappeared. As part of the retail industry, home appliance store sales practices should also be under the supervision of the competent departments together gradually standardized.

It is understood that, in Ningbo City Board of Trade, under the coordination of organizations, Gome, Suning, Yongle, Five Star, Hongtusanbao appliance stores and other related city for five in 2007, "11" before the joint commitment: No then a "full delivery" and other forms of Fanquan promotions. It was also disclosed that the state authorities are on the Fan Quan-depth study of promotional models, the relevant provisions will be launched soon.

by: gaga

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