China Printing Enterprises Are Difficult to Be Stronger and Larger
Compared with the international printing big fish
, china printing enterprises remain turn to be too monotonous. The biggest scale economic complex printing group----Jiangsu Feng Huang Printing Group, the avenue of 2009 is 68.1 Yi Yuan, the profits amount is 12.1 Yi Yuan, only to be 11.0% for sales income and 12.4% for sales profit in 2008 of Britain Pearson Group
Although we have got the big progress if we compared with ourselves, but if compared with the European and America, china printing industry did indeed not enough. Our some certain books if compared with the western similar ones, they are rough from edit concept to the content writing and then to advertising and promotion, standing on the part of the readers, to choose the topics and plan them from the market angle is totally not sufficient. The reason why in European and in America the huge printing enterprises can come out, the important is that their market is the whole.
Generally speaking, if we want to get our enterprises to be stronger in truth, we should go to make them develop cross border. However, according to the Chinese special national conditions, administrative division features are very obvious for the people, and any place also hope the enterprises in their administrative division to become stronger and larger and not hope they are used to be annexed, this causes the enterprises development space to be limited.
In addition, the multi-industry also face this difficulty, seeing from the international printing media group, they often get the multi-industry diversification development through the annex and the purchase, but the books take up very small, and in our country, because the industry block wall has been existed for a long time, all the different kinds of industry also want to make their own industry enterprises to be stronger and larger, if we want to break the block wall, that is not very easy for us. For example, we now want to try to develop the film and television, but if we have not control the channel data, our development space could be remain limited for us.
The related experts point out, how to reduce the regional protectionism policy when during the cross-border adjustment, how to coordinate working of the different kinds of publicizing department including publicizing, culture, BS and news issue, news printing department and so on of the center and the district taking charge of, how to open the social capital and keep their benefits on the principles, how to reduce the related deal for the market company and the company which is ready to go into the market, all of them need us to make the refining policy.
But we can be sure, with the gradually perfect of the policy, more than 600 printing institutions and more than 10 printing Groups are facing the important chance which they cannot meet even for 100 years. Due to several printing groups are leading in the printing market, this result we have seen very clear in some European and American countries. The future 10 years are the 10 years to set off the market again, and are also the 10 years for the big and small differentiation, the strong and the thin to be out and to trend to rebuild and then combine.
China Printing Enterprises Are Difficult to Be Stronger and Larger
By: linda
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