China Security Model of Enterprise Marketing at this stage - monitoring, video, video - Security Industry

China Security Model of Enterprise Marketing at this stage - monitoring

, video, video - Security Industry

Marketing basic objectives are: to meet customer needs and achieve product value. It is the life source. Security Industry after 20 years of development, from the then unknown to today's prominent, experienced an industry from scratch, from the creation to a strong finish. Enterprise security market experienced snappers and baptism, we should dig, to study. Environment changes, the market is changing, so we view the development of the process to seek security in enterprise marketing model of success.

Basic purpose of marketing 1. Agency established distribution

Security should be formed first in the 20th century, early 80s, in the important national institutions and key sectors vital first applied, but most still in the main air defense and anti-matter. Technology to prevent emerging that poor and white, no product, no technology, although the public security system, independent research and development institutes point products, it can only remain in the alarm device, far short of needs, require significant imports of monitoring equipment procurement. At a time when reform and opening up the market demand has brought the influx of foreign security products, make up the blank of domestic products. Foreign products to enter the Chinese market early, I did not have offices, so it must be cooperation and domestic enterprises, the establishment of agents and distributors in the domestic system, the establishment of agent, the agent responsible for domestic operations. Agents and distribution system is also an important marketing channel to establish the means and the only way for foreign companies to enter China. Agency to meet the brokers the highest efficiency theory, the same time, foreign products companies do not understand the Chinese market, I do not know how to start to build their own marketing channels, but can not provide the same standard as in their own inputs and services, channel building only by agent to implement. Agent in the early channel business model is successful, and it is necessary. It's opening up and divided into two; One is the general agent - Distributors - Contractors model to their own offices and branches to develop their own behalf directly to distributors; the other is the general agent - Area Agent - Distributors - Contractors model, agent development area agent, agent development distributors from the region. Marketing a major task is to establish and control of marketing channels, in the early days of security, due to asymmetric information, except as Panasonic, Sony and other international companies with a certain brand influence, other products are obviously unknown. Marketing channel is in development stage, there is no relatively fixed channels, agents and distributors have just developed, did not scale, so that users in the product and the formation of a bottleneck. Product providers and distributors of cooperation between agents only at the stage of mutual exploration, product developers will not easily give the agent the right to a company, while commercial channels did not grasp the product, not only one company's products, This has created a number of agents to find the product provider, is an agent of several state of the product. Security market in such a relatively early stage of confusion, there is no market position, what money do.

POST COMMENT

Monitoring Your Blood Sugar Stage Making panic attacks a bad memory Debt Settlement Programs - How They Make Money and Are They Worth Paying For Physicians choose pulse oximeter technology as their premiere choice in vital sign monitoring Speed Up Laptop - Tips to Make Your Laptop Faster Eco Printing can tick your CSR boxes, but don't be caught out by the fast spin of Greenwash Dance Star Mickey Mouse | The Nice Present For Our Kid Yantai Continental: good quality with appropriate profit - Yantai Wuzhou, printing - Printing Industry Ways to Get Label Printing Services Monitor What Goes On At Your Home While You Are Away Why You Should Create a Copy of Your Website in Your Computer Choosing Between Laptop And Desktop Computer Packaging Machinery features and advantages of mechatronics - Packaging, Machinery - Printing Industry