China: The Next Challenge For Australias Lead Generation

Despite the recent row over Australias government rejecting Chinas Huawei technology

companys investment in the country, local businesses will need the Asian powerhouses investments. That is the issue raised recently by a Chinese newspaper. Chinese investors make for good B2B leads, particularly in Australias financial industry. The question here is whether Australians really want this or not. Given the ambiguity, it makesB2B lead generationeven more challenging. It might take a little effort for local financial services to fix their image before they can start worrying aboutgenerating financial leads. The issue may be of a national scale, but the impact can trickle down to the local business, especially financial services. It only complicates their business and sales operation. Is there a way to deal with this mess?

Yes, there is. And it is only one word: communication. To start with, communicating with both parties is a crucial element in any appointment setting campaign. Before any meeting could be set, a firm must come into full agreement with the other firm about the finer details, like the date, the venue, who will be attending, what will be discussed. Only by talking clearly and without ambiguity can any understanding be reached. True, the situation above is of the national scale, but this is a situation reflects what is happening at the local scale. Think of Chinese merchants wanting to export or import products to and from Australia. Surely, they will want a payment service (like credit cards or loans), that can help them be more efficient when trading with Australian businesses. Their main concern is whether the business they bring is welcome or not.

As for the communication tools that can be used to send our message, there are a lot of mediums available. We have social media, email marketing, search engine marketing, as well as telemarketing services. Well, we do know that the first three methods are popular (as well as affordable enough), but for the sake of longer business discussions (which means really talking to the other party), getting telemarketers to do the job will be a wise investment. Even though we do have pundits saying that telemarketing services have seen better days, one will understand that it is a crucial method for nurturing B2B leads. Besides, the three mentioned tools before it have their own flaws that can be easily covered by professional telemarketers. So you might be interested to try this as augmentation.

Of course, there is also the question of whether you are up to the task or not. Sure, there might be challenges in hiring and maintaining your own team, but it will not be that serious as long as you have the budget. But even if budget is your concern, you can still solve it. Outsourcing to a capable call centre to communicate your message to investors is certainly a good investment. You should not let it go. After all, China is such a huge, and profitable, market base for Australias financial service providers.

by: Maegan Anderson

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