China To Open "outlet Box" - Outlet, Sports Marketing - Sports And Leisure Industry

Recently, the reporter was informed, Chaoyang Park

, the east will have a physical "Outlet"?? Dynamic breakthrough in the Oriental brand discount shopping mall. Its goal is to build Beijing's largest and highest grade, most professional, most concentrated brand of sports, outdoor and leisure products, the new eco-theme shopping center. Its new business philosophy and positioning has undoubtedly come to the Olympic sport industry orgasm adding new interest.

Now popular "Outlet" So-called "Outlet" is the Chinese transliteration in English OUTLETS. The English intended to "exit, outlet, outlet" means, in the retail business means the sale of brand-name secondary-season, off the shelf and break codes consisting of shopping goods stores. Of the 20th century in the previous period, in 1936 a U.S. manufacturer of men opened the first factory outlet store, this was the form of commodity circulation began to slowly form a shopping channel, and then developed into an independent retail formats. 70 years into the twentieth century, these mall shows the momentum of rapid development, to the beginning of this century the United States has established more than 300 OUTLETS shopping centers, in Europe, Southeast Asia and Japan has become popular.

Outlet attractive primarily because of accurate positioning, that is a famous brand, cheap. It usually has three things to attract customers to the magic: world famous brand, it is surprising low, relaxed shopping atmosphere. Outlet's goal is to have a higher income consumer groups, high brand awareness, brand conscious consumers. Targeting specific groups such sales position is the objective foundation of the new Yetai there is also the trend of modern business development.

"Outlet" in China In China, the Outlet's sales model has been well known for the majority of people. Chinese people today have begun to accept and enjoy the discount brand convenience and benefits brought to them, after all, is synonymous Outlet: size, brand, discount!

According to Beijing, "Yan " The current sales data show that sales of its annual famous special mode of operation, has attracted customers from around the country (including parts of tourists), has become Beijing's shopping hot spots. The Shanghai "Outlet" discount stores in Shanghai, as the first ultra-large-scale shopping center famous direct sales, the outlook is also worthy of optimism. It is estimated that consumption of a family of about tens of thousands of Shanghai famous people, these potential consumer groups, the international metropolis of Shanghai under the influence of culture will become a "concept of integration with the international market," the objective basis.

Beijing, Shanghai is China's most prosperous commercial center, can be said that various forms of business model are the two together, Outlet to join, China's commercial activities will be a supplement. For domestic enterprises, such as high-end boutiques and department stores, second-line shopping Format, so that once again the retail market segment, will undoubtedly extend the sales of the apparel product line, helping enterprises to rationally solve problems in the logistics sectors, further improve the marketing and production systems.

Although a considerable portion of Chinese consumers, especially in the younger consumers, there is the "spend less money to enjoy brand-name goods," the subconscious. This can be opened from the famous department store "sale" activities as seen in hot scenes. This unconscious is indeed Outlet center sales model is one important foundation for success.

Beijing?? Sporting goods consumption frontier Step by step with the 2008 Olympics approaching, Beijing Olympic storm in the heart of these changes has become the focus of worldwide attention. From 1997 to 2005 showed the total consumption of Beijing sports ladder features of high growth, from 6.97 billion yuan in 1997 surged to 19.7 billion yuan (RMB), the average annual growth rate of 18.7%, while per capita Consumer spending on sports is has reached 1404 yuan (RMB), the average annual growth rate of 17%.

2008 8 months, the world's attention and passion to invest in Beijing.

by: gaga

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