China's high
China's high
China's high
China has become the world's largest producer and consumer lock, it is an indisputable fact. Currently, the domestic lock industry reached 40 billion yuan with annual sales of over capacity more than 2 billion units, with exports more than 10 billion yuan. Experts predict, the future market of China will continue to lock more than 20% a year growth rate. Regrettably, however, China is big country lock, but not the power locks, lock most of those expensive foreign products from Europe, the United States and Japan.
High-end products become mainstream
Know the best place is undoubtedly the lock locks exhibition. Annual session of China International Hardware Show - "Cologne International Hardware Show," a strong push up the domestic lock exhibitors, exhibition show one of the most experienced. Especially this year, special event set up locks and the exhibition pavilion. According to the organizing committee the personnel, the organization of this year's show time on September 16 to 18 days, held in place in Shanghai New International Expo Center, the current exhibition of Chinese enterprises lock enthusiasm. Business registration from the table, see exhibits an array of locks: a variety of locks, lock, password lock, magnetic locks, luggage locks, furniture locks, padlocks, lock device, access control and other types of mechanical locks, and the induction lock, fingerprint lock, digital lock, tone control locks, magnetic locks, magnetic locks, lock the cathode, anode and other electronic smart lock lock.
Currently, the domestic production of medium and low market lock lock products. As the lock industry is labor-intensive industry, the entry barrier is low, not high degree of specialization, high-end product range is very rare. The organizing committee officials said.
Competition in the domestic low-end products has long white-hot, late last year, the China National Hardware Association annual meeting, a lock manufacturer, has been anxiously on the author said: 'As raw material prices, labor costs, and more and more competition from new technologies and new products, so our days more and more sad, how unthinkable tomorrow. '
There are those who plan the 'export to switch domestic' business, after hit by financial crisis, the domestic demand to take the express train of the business to the door, but found that once proud business management is no advantage in the country. After all, followed a low line of those already in the domestic market, exploiting the boundary of the ancestors Shangju exhaustion, not to mention they, then who would like to highlight the existing boundaries of the profile, easier said than done?
Lost and of course have to find a vista of the road. Review twinkling of an eye, found in high-end market, the landscape is still good, great room, huge profits and fascination in the looming tempting cake.
"In fact, a new round of technology lock industry, competition has been opened, high tech development trend of high-end products significantly." One exhibitor said, "In recent years, with residential, automotive, high-grade office buildings and hotel pillar-based industries and the rapid development of national defense, public security, finance and other preventive lock system on the highly increasing demand for products. because of the high-end high-tech locks, a more prominent humane, personalized features, therefore the product profit is relatively high. with lock generation of products has accelerated, high-end market lock lock will gradually become the mainstream. "
Where barriers to innovation
The cake of course tempting high-end market, but not within reach, the technology needed to do high-end materials, with high-end means to bake.
At that annual meeting, I had asked a number of domestic sales of locks to do business, why not go the way of technological innovation? In reply is not likely to maintain innovation and innovation is possible if suddenly died.
This is part of the voice of small and medium enterprises lock.
This means we should have to pay to be innovative, because a huge market and profit behind the invisible things are the same, called the cost.
High innovation cost prohibitive for many small and medium enterprises. However, since the problem exists, there must be a solution. China National Hardware Association, said the leadership of the country to encourage technological innovation, industrial restructuring also encouraged, such as to encourage people with a certain base and size of enterprises to attract foreign investment, promote technology transfer and technological transformation; help SMEs finance, asset restructuring and encourage SMEs mergers, and gradually form large enterprise groups in order to expand business scale and increase enterprise strength; cultivate leading enterprises with independent brand products, so as to drive industry innovation and development.
For those who have a certain strength, will lock eyes domestic market enterprises, first of all need to change the concept. The domestic market has long locks from the 'iron generals' era, of new technologies, increasing demand for new technology. , Changes in the use of locks, it's no longer just the pursuit of its security, but also into the fashion, beauty, nature, and many other elements.
According to industry experts, lock statistics, sales of the country lock in 2.2 billion per year over. Only fingerprint lock, for example, it is estimated that, including financial, military, commercial office market, including about 500 million per year market demand, while the civilian market, demand has also increased significantly. From mechanical locks to electronic locks, lock industry in China experienced a leap in development.
A lock designer, said the rise of new technologies, are driving the lock industry, technological innovation, which requires manufacturers to keep up with market demand, lock, set of advanced product design. Such as the popular advanced fingerprint lock, electronic lock is abandoned before the password and smart card, the use of human innate biological characteristics - fingerprint, to meet the security demands of the people, while people away from the 'memory of the password worry and fear losing the fear card carrying, truly safe and convenient.
To achieve this objective of a safe and convenient, the product design on the need to consider many factors. The designer said, for example, in security, not only to consider the destructive anti-lock, but also on Technical unlock; second, to consider re-rate, or the call key quantity; Third, use of fingerprint identification and fingerprint collection device performance directly affects the security of fingerprint lock and ease of use, error probability of knowledge of the situation is far less than the password and mechanical key; fourth, whether the increased cost more.
When companies upgrade their products from one technology to another technology, is bound to pay certain costs of this upgrade. However, advance preparation of its profits, in order to grasp the future market, only the first input, needed to train their internal strength, and strive to gain the initiative in competition.
Domestic Demand for business opportunities show
November 2008, chaired by Premier Wen Jiabao State Council executive meeting decided to further expand domestic demand at present, ten measures to promote economic growth, investment in the implementation of these measures to the end of 2010 about four trillion yuan.
Investment-led nature is the primary means of expanding domestic demand, while its tilt to the people's livelihood, to lock the industry saw opportunity and hope. 10 measures at least five more closely related to people's livelihood, and the less developed areas or the low-income people, such as speeding up construction of housing projects to protect; to speed up construction of rural infrastructure, increasing poverty alleviation and development dynamics.
China National Hardware Association Zhang Dongli China National Hardware Association in development of ideas the next five years report that decomposition of metal products industry first ten products in the 10 measures in place to expand domestic demand, the condemnation to be targeted. Accelerate the construction of homes for the protection of works, do a good job with the low-rent housing construction-related products, complete kitchen and bathroom; do a good job with the infrastructure-related quality of architectural hardware products and new product development efforts; in improving the ecological environment by implementing the Good?, energy efficiency of industrial policy, continue to Yindao Hangyezuohao sewage He water saving, energy-saving products in development; guide enterprises Zaiman Zu sized cities, while the market Xuqiu to vigorously open ?? market and push the available ?? policy is fully and flexibly live.
10 measures to expand domestic demand in Article VI, once again made clear to speed up innovation and structural adjustment, support for hi-tech, construction and industrial technology.
The introduction of measures to expand domestic demand, easing the financial crisis at least some of the pressure, the gradual rise in domestic exports are complementary with the apparent reduction. A concrete manifestation of the current domestic market is, home decorating more, lock, handle lock, security locks and hinges, Door stopper, etc. good trend, trading volume is relatively large; chain lock, motorcycle disc lock padlock and other products sales also rebounded.
In addition, with the gradual domestic funds in place, some large gradual birth of building facilities and equipment of these facilities, the safety of the security, reliability, ease demands increased, high-end locks will further increase demand.
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