China's outdoor sporting goods industry, out of embarrassment when
China's outdoor sporting goods industry, out of embarrassment when
Past two years, the rise of outdoor sports in the country, people's enthusiasm more and more like winter, most people choose to go skiing, snow adventure, summer, people are like mountain climbing, rock climbing, ice climbing, hiking through other forms of exercise, but the outdoor sports is A strong professional sports, in addition to the requirements of the participants in physique, but also requires the use of outdoor sports equipment to adapt to adverse weather and complex geographical environment, making outdoor the first security assurances " protective barrier. "
Remember that in 2004 the 15th China International Sporting Goods Show (winter), many international brands have appeared outdoor exhibition, exhibitors in general, said: "winter sports, outdoor sports have become a lot of Chinese people like the fashion, healthy, vibrant movement, space and development prospects of the market potential, but the current domestic situation, the country that many consumers lack of understanding of outdoor sports equipment, so that the international outdoor sports brand awareness is not enough. "
At present, sales of outdoor sports goods in China are mostly international brands, some brands have had for decades or even centuries old, but not in our outdoor mature situations, some false, and selling those started to target piece of just the unscrupulous development of virgin land "development." It should be said, fake outdoor sporting goods is a major feature of China; In addition, consumers lack of understanding of international brands, a significant number of people blind pursuit of fake brand-name, making the first outdoor "protective barrier" exists in name only. Thus, the international outdoor brand consumption in China has encountered unprecedented "problems."
Outdoor occupy three types of market
After a period of visits, the reporter that the Beijing businesses operating outdoor sports equipment can be divided into three categories: First are the main agents of foreign imports, such as the development of various sports goods Co., Ltd., the franchisee as well as some trade Co., Ltd. They mainly engaged in climbing the world's brand bags, tents, sleeping bags, camping tools and cutlery, outdoor apparel, hiking shoes. These international brands, most are franchised stores or set up shop in the high-end commercial buildings in the outdoor sports product quality is good, but the price is high, a pair of shoes would have a thousand dollars. High prices in the domestic sales of its products greatly diminished.
Followed by homegrown type of outdoor sports goods company, established its own manufacturing plant, has its own counter. This type of business, in major shopping malls have their counters, the price is slightly lower than the big brands, good quality, are cost-effective best for ordinary consumers.
Third type is gathered in the Silk Market, the zoo, Albemarle Road, the market and many outdoor enthusiasts with small sporting goods store in the camping supplies. Many of these stores selling counterfeit and shoddy goods, outdoor sports, a pair of shoes in Guiyou 1,000 yuan, four or five hundred dollars in the Silk Market can not win. However, in this place go cheap cheap, but most of the counterfeit products of inferior quality. Example, in the Silk Market's see about 100 jacket, almost a raincoat. If consumers buy cheaper, counterfeit goods outdoor sports, outdoor event of an emergency no joke. Therefore, outdoor enthusiasts enjoy the fun outdoor activities, and select genuine quality problems will not worry about the trouble caused.
Influence consumer purchasing power, economic power
Present, the domestic outdoor sports goods market is still in cultivation period, the face of shopping in an array of authentic outdoor sports equipment, whether the consumer awareness of international brands is not enough? Where to buy in the informal outdoor sporting goods shopping consumers have a reason: "clothes cheap!" But it is worth mentioning that such a large outdoor sporting goods are counterfeit, although a very realistic imitation.
Among being interviewed, a majority said, "Even fake so what, can only achieve this level of economic strength, who do not want to wear it genuine?" This reporter noted that these people generally do not understand the outdoor sports goods the true function and counterfeit goods outdoor sports may produce negative health effects. An amateur outdoor enthusiast, said: "complete fake I will never buy, but I will select some 'parallel', I would like to occasionally climb the hills, no need to spend too much thought and money on equipment,. But in the future if more places to go, you need the right pair of hiking shoes specialized, but the face of many brands, function types also need to set their own economic power to. "
Interview is understood that only the most professional outdoor sports enthusiasts will not buy fake goods outdoor sports, "is the fans, they should refuse to counterfeit products." Are generally a number of outdoor enthusiasts, Hobbies and the corresponding equipment, and real economic capacity of individuals are inseparable, loving desire to always grow, with equipment is a bottomless pit, and most people's economic strength is often limited, so for the purchase of outdoor equipment should meet the regard to the actual needs and abilities gradually acquired.
Genuine prices so high? Genuine international prices for outdoor sports goods so high? Many consumers have asked the question. "International brands of outdoor sports goods, clothes more than 1000 yuan are cheap, mostly in three or four thousand dollars, how can consumers accept this?" China Mountaineering Association, outdoor sports and club management Li Shuping, director of foreign debate about the price of the brand, "how much the cost of an item of clothing? it is an intellectual property rights, a copyright. the face of high prices of outdoor sports goods, consumers in the economic conditions permitting, to make appropriate choices . "
"Currently most of the outdoor sports goods is an international brand, the main factor affecting pricing is due to amount to anything no domestic brands. In addition, in recent years, the number of domestic outdoor sports enthusiasts increasing the standards for regulating the market of not timely issued. Currently, we only defined access standard outdoor sports club, outdoor equipment, fitness equipment, access standards are still in preparation, one of them will outdoor sports facilities, equipment, and equipment standards for concrete. "Li Shuping noted that the the level of domestic consumption and international sales prices of these products are great differences in the proliferation of counterfeit goods affects the price of genuine goods and sales, so the domestic emergence of the "fake proliferation of genuine high prices" phenomenon.
Reporter,
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