China printing peripherals market continues to decline, but there bright spots - print, peripheral-IT industry
China printing peripherals market continues to decline
, but there bright spots - print, peripheral-IT industry
Recently, IDC announced today the latest "China Quarterly tracking reports print peripherals market," said the Chinese printing peripherals market in 2009 compared to 2008, will continue to decline, the overall market volume growth rate of -3.5%. However, some time in the future market development in China are still bright spots. Recently, I DC Today the latest release of "Chinese printing peripherals market quarterly tracking report," said the Chinese printing peripherals market in 2009 compared to 2008, will continue to decline, the overall market volume growth of -3.5%. However, some time in the future development of the Chinese market still bright.
IDC recently released "Chinese printing peripherals market quarterly tracking report (second quarter of 2009)" shows that the first half of 2009, printing peripherals market as a whole is about 423 million units shipped, Sell Amounted to approximately 8.78 billion yuan. With the economic recovery, the second quarter of 2009, the Chinese printing peripherals market has warmed up, but the first half of shipments and sales compared to last year, still decreased by 11% and 14%. One single function Printer Shipments in the main, to 63.9%, but the first half of 2008 declined compared to 4.9 percentage points, multi-function printer peripherals with gradual increase in the proportion. China Computer System
IDC senior analyst Chen Ying believes that the current economic environment, the Chinese printing peripherals market situation is still not optimistic. According to IDC forecasts, the Chinese printing peripherals market in 2009 compared with 2008, will continue to decline, the overall market volume growth rate of -3.5%. However, some time in the future development of China's market still exist the following highlights:
1. Business inkjet and laser printing products competing products
In the current printing peripherals market in China, usually purchase a laser printer Office The first choice of equipment. From a performance point of view, laser printers with output speed, the advantages are clear and beautiful print quality, so has been a magnet for office market users. However, with the improvement of ink-jet technology for business users business inkjet products (referred to as "business jet") as a printing peripherals market this year, one of the hottest topics.
Inkjet products manufacturer Epson, Hewlett-Packard is clearly a "business jet" concept, and launched this year for a series of small and medium business users and other inkjet products, including printers and multifunction One machine . From the product point of view, in order to meet the needs of office users, this type of inkjet products in the output speed has a larger raise, compared with ordinary laser printer favorably. Such as Epson and HP Officejet Pro8000 MEOFFICE 80W have achieved more than 30 pages per minute black and white or color output. In addition, compared to laser printers, color output has become a "business jet" products strong competitive advantage. Current color laser printer peripheral products, especially color laser MFP remains high. One business jet aircraft in the realization of a variety of functions and color output, while the price is low a lot, for business users with new options.
2. Rural health project for the dot matrix printer market to promote the development of new opportunities
Stylus printer While global markets have been gradually fading out, but the Chinese government and industry specific requirements, in the Chinese market has maintained stable growth. Even in a deteriorating economic environment in 2008, and other technical types of single-function printer market recorded negative growth in the time stylus printer still achieve a 6% annual growth rate.
As postal savings, Golden Tax Project and other projects the end of the procurement, on the stylus printer market demand decreased. However, health care and basic medical service system continue to improve, such as new rural Cooperation Medical conduct, including stylus printer need basic medical equipment, including a substantial investment. Chinese medical reform to begin full operation in 2009 and overall progress in advancing the new rural cooperative medical system, the need to improve conditions for rural health services, increasing the county hospitals, township health centers and village health and other basic medical equipment and construction investment . Therefore, the rapidly expanding social security coverage for dot matrix printer market has brought new opportunities.
3. Print management services market prospects
And price as the print peripheral products increasingly competitive, manufacturers of hardware falling profits. In order to obtain higher profits, Consumables Sales has become a key area of concern to manufacturers. However in recent years, the traditional warranty maintenance services, based on a comprehensive solution features a print management services, has been promoting the Chinese market and gradually, as the company vigorously promoting a new service offerings.
Print management services can be effective to maintain and strengthen the links manufacturers and customers, it also allows business users to more efficiently manage their printing costs. In the current economic environment, business users will cost control considerations may bring about acceptance of the print management services to a substantial increase.
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China printing peripherals market continues to decline, but there bright spots - print, peripheral-IT industry