Chinese Ad Agencies to visit UK Advertising Conference
Conversely, translations of marketing materials into Chinese for food and beverage
brands are on the increase as European food manufacturers are targeting Chinese consumers with tasty treats from the west having recognised China as a key future market.
Europe is still the world's leading exporter of food and beverages and earlier this year EU officials announced a series of measures which they hope will translate into increased exports of European food and beverages.
With the aid of its "Tasty Europe" campaign the EU has set a target of 15 percent growth in food exports to China over the next several years.
EU exports of agricultural and food products to China stood at 1.6 billion euros ($2.2 billion) in 2009 a jump of 82 percent from 2004.
From May 18 to June 3, Chinese Metro customers nationwide were deluged with bright blue and yellow signs bearing the "Tasty Europe" logo enticing them to taste foreign products.
Chinese Ad Agencies to visit UK Advertising Conference