Chinese Ceramics In The Wind And Waves In The Case Of Marketing Planning Ahead

In recent years, with the ceramic end market competition

, there are two kinds of forces are being gradually awakened, production of design, marketing is planned. Carefully comb the 2007 case of ceramic industry marketing planning, thinking more and more open, have been gradually out of the limitations of the industry, points to the high end market, high degree of public concern began to events and public welfare to move closer to industry try to society, prospects of advancing the public's attention away from the near point, and then nearly 1:00; Creative trace of reason, not "East a creative, innovative West a" debut in isolation, so that creative fire quickly extinguished by the market power of noise , but to promote holistic and systematic follow-up work just as bundles of firewood, so that creative fire lit the fire, to create a powerful force.

Summary and inventory in the last year's marketing plan case, the mind constantly emerge as a whole, sports, culture, CCTV, Phoenix, and music, exhibition, forum, and several other key words.

Overall: embody the power of systemic The reason why the first thought of the whole

this keyword, as a whole is itself a force. No integrity, no matter how creative planning is also just a moment the fire burn out, quickly put out; and that integrity is continuously increasing fuelwood, more fuel to the fire the more prosperous, the greater the more burning. Personal opinion, gold Italian pottery throughout the 07 year brand marketing plan "Home line world, the wind in China??? Tile space overall solution", although not gone beyond the concept of creativity and 05 Ou Shennuo "No bricks? the overall solution space "of height, but their" home line world, the wind China "than" world without bricks "more easily understandable and acceptable, and more with the spread of, and" tile total solution "than" space the overall solution, "more focused, especially in practical terms more easily, so the concept of marketing ideas and is easy to fall to the ground does not give people a sense of gimmicks. It is this marketing plan with more features, together with gold means the company's strong execution Tao, the whole range of publicity materials, marketing plan quickly reach the terminal, from print ads to a number of complementary product brochure, so that the planning activities from the overall to continuity are strong. Although last year Sohu. The focus of home and other industry famous independent in 2007 did not include important planning event, the media's influence in the industry may be small, but marketing communication power and publicity generated by the terminal to be judged, this after all Last year, one of the best marketing plan case, can be regarded as a classic case of the overall marketing plan. The Pentagon ceramic Loulan the name of the planning exhibition hall, to create "the ultimate building ceramics in China the new coordinate" positioning campaign to ceramic porcelain exhibition combined with the Museum of Art Mind and Body painting, and creative and substantive potter studio, wood blocks and other types of products to market promotion, the final mix has become a powerful propaganda momentum, mass to Make the 2007 overall marketing theme Loulan brand??? "big Loulan big rise." Meanwhile, the Nobel launch of the "services marketing" and Dongpeng cultural marketing system 07 also embodies a great marketing plan case.

Sports: can not bypass the hot

Heat intensified sports is an indisputable fact, the more the scale of the Olympic Games do not only larger, more widely influential, is football, basketball and other ball games and track and field, gymnastics, etc. which the project is also concerned about the increasing number of social increasing influence. Sports Hot birth "sports economy", sports fever also attracted business travel sports motto "express advocacy" and his own brand and products are spread out. Bode 06 during the World Cup extravaganza at CCTV, has opened a new page in sports marketing ceramic. 08 China's Olympic year, which takes itself more hot hot sports, so sports marketing plan will be in the 07 ceramics can not be bypassed in more. Wai-tat, the Mona Lisa and other Olympic projects selected brands play cards, publicity and promotion in the market, with consumers concerned about the Olympics, pulling brand. Marco Polo was signed on as the exclusive Dongguan New Century team title companies, to quell an exclusive title CBA team called the "Marco Polo Team in Dongguan," became the title the first CBA league team building ceramics brands, leveraging the powerful influence of CBA to achieve brand across. Healthy sport ceramic, not only in positioning brand planning to add movement concepts and elements of the brand headquarters in the exhibition hall opened the same day, also held a 20-kilometer torch relay ceremony in the industry set off quite a stir, a little investment, but One good effect of the marketing case. In addition, the gold medal Asian ceramics, specially to a new product called "Gold 2008", for promotion.

Chinese Ceramics In The Wind And Waves In The Case Of Marketing Planning Ahead

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