Chinese Home Appliance Brands: Tactical Giant Dwarf Strategy
Including high-end color TV), the majority of enterprises are capable of developing production
. The problem is, the Chinese color TV production with the Sony brand if the same technology and the quality of TV is not believed or because the brand-grade sense of worth, a sense of relatively low technology, like the high price Sony is not sold, had to go to production low-end products. In the final analysis, the main problem is the out in the absence of scientific thinking, brand strategy, brand strategy is not effective in enhancing the implementation of the overall worth of the brand. Because many of our giant home appliance brand is tactical, strategic dwarf.
Chinese Home Appliance Brands: Tactical Giant Dwarf Strategy