Chinese Sportswear Market: An Analysis - Market Research Report On Aarkstore Enterprise

The Chinese sportswear market had seen tremendous growth over the past few years

. High growth in this sector has been driven by rising disposable income, substantial improvement in living standard, which has led to higher awareness of healthy lifestyle and of international level sports events such as 2010 Asian Games in Guangzhou and 2011 Universiade in Shenzhen. Along with the unprecedented prosperity of sportswear industry in China, competition is becoming more intense. Domestic sportswear brands are competing with international brands.

The rapid growth of the Chinese economy indicates that the changes are accepted rapidly by the Chinese consumers, including fashion trends, and this means that Chinese consumers are very fickle about fashion. Sportswear has peaked in the wake of the Beijing Olympics and outdoor wear is increasingly the sector where growth is accumulating.

The top players in the Chinese sportswear industry are Nike, Adidas and Li Ning, had experienced negative growth over past few years which was due to the fact that domestic sportswear companies were taking over the top brands in the sportswear market. Given a more competitive landscape in the Chinese sportswear industry, sportswear companies have to spend more on advertising and promotions to strengthen their brands.

The Chinese sportswear market has been directly correlated with GDP per capita, urban population and retail sales. GDP per capita is one of the major factors affecting the Chinese sportswear market. Increasing living standards of people and higher GDP per capita is expected to boost the retail sales of the sportswear industry in china. Due to increase in urbanization, Chinese people are spending more on the leisure and casual sportswear apparels and footwear.

The report analyzes the sportswear market in China. The various drivers, opportunities and the challenges faced by the market are also discussed in detail. The competitive aspect of the market is highlighted and the key players are profiled with their strategies for this market.

By combining SPSS Inc.s data integration and analysis capabilities with our relevant findings, we have predicted the future growth of the industry. We employed various significant variables that have an impact on this industry and created regression models with SPSS Base to determine the future direction of the industry. Before deploying the regression model, the relationship between several independent or predictor variables and the dependent variable was analyzed using standard SPSS output, including charts, tables and tests.

Table of Contents :

1. Sportswear Industry

1.1 Overview

1.2 Sportswear Industry - Segments

2. Global Sportswear Market

Market Value

Growth Rate

3. Chinese Sportswear Market

Market Size & Growth Rate

Domestic Vs MNC Brands

Advertising Expenditures

Market Segments

4. Market Dynamics

4.1 Market Trends

4.1.1 Fashionable Sportswear on an Uptrend vs. Functional

4.1.2 Chinese Domestic Companies taking over MNCs

4.2 Market Drivers

4.2.1 Increasing Urbanization

4.2.2 Increase in Chinas Minimum Wage

4.2.3 Rapid Growth of Chinese Economy

4.2.4 Growing Disposable Income of Urban Households

4.2.5 PRC Governments Policies to Support the Sports Industry

5. Key Challenges

5.1 Rising Price of Cotton

5.2 Economic Conditions

5.3 Entry Barriers

6. Competitive Landscape

Brand Comparison Domestic Vs International

Market Share

Financial Comparison

Key Ratios

Store Expansion & Efficiency Comparison

7. Company Profiles

7.1 ANTA Sports Products

Overview

Key Financials

Business Strategies

Expansion of Distribution Network

Optimization of Supply Chain

Market and Product Diversification

7.2 China Dongxiang Group

Overview

Key Financials

Business Strategies

Scientific Brand Management Process

Flexible Tailored Supply Chain

Deepening Channel Management

7.3 Li Ning

Overview

Key Financials

Business Strategies

Adapting Multi Brand Strategy

Focus on Brand Building

7.4 Peak Sport Products

Overview

Key Financials

Business Strategies

Increasing the Size of Stores

Brand Promotion and Marketing

Expansion in Distribution Network

Expansion of Production Capacity

8. Market Outlook

8.1 Market Forecast

8.2 Forecast Methodology

8.2.1 Dependent and Independent Variables

8.2.2 Correlation Analysis

8.2.3 Regression Analysis

For some-more information, Greatfully visit :

http://www.aarkstore.com/reports/Chinese-Sportswear-Market-An-Analysis-78841.html

by: Aarkstore Enterprise

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