Chinese Watch Industry Has A Huge Potential Market Development
With the improvement of living standards, people's demand for watches is not limited
to the needs of time, but set timing, multi-functional, fashionable, value in his capacity as one. In recent years, China's annual sales reached 5,000 watch 10000-10000 level of 6,000 million. However, China's current annual average of every hundred watches to buy five more developed countries the consumption level of every hundred years, the average consumption of 23 or more every hundred years, developing countries in general the level of consumption of 12 are still far apart, therefore, that there is a considerable potential for development.
China's watch market can be divided into medium, high and low, while the high-end watches are mostly imported brands. As people watch more and more attention to the decorative effect, some consumers prefer to spend some money to buy shockproof, waterproof and so better performance in high-end watches. Thus, in recent years, imports of the table, such as [plum], [Tissot], [England Nag] and other sales on the rise. Secondly, novel style, stable quality, affordable domestic famous brand Fiyta, Rossini and so well received by consumers.
The low-grade watches, such as sales of domestically produced electronic form relatively stable, due to cheap, low-income students and those who were of all ages.
In the watch models in order to fashion style table and the table the most popular classic styles. Fashion style table does not pay attention to the brand, pure color and innovative style in order to win. If we add some features, such as night vision bright lights, countdown timer, etc. are more in line with youth culture and psychology of the consumer. Classic style tables, such as Rolex, Omega, places noble, elegant style, mainly as focus on the identity of persons and refined instrumentation bosses show cultural tastes and social status, effective decorations. As the level of consumption of different consumer groups and a different approach, watches consumption has gradually evolved into a multi-layer characteristics of consumer demand is as follows: working-class opponents demand is durable, accurate, good style and an affordable price, from a few dozen yuan to more than 200 yuan that they accept the price, update the desire is not strong, domestic brands and assembled brand is the goal they want to buy.
White-collar style and brand-based consumer Zeyi, consumer price from several hundred yuan to the previous thousand dollars. They tend to have several watches, on different occasions and different seasons, and even different sets of clothing to wear a different watch.
Truly affluent consumers, a smaller proportion of the population, high-grade, brand name watches is their first choice. Precious metals and diamonds, watches made of the identity of their shows, rich level of a need, especially in the communication occasion, business negotiations, banquets and other important moments, we must wear expensive watches.
by: pretty
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