Software companies offer various types of email marketing softwares. You can go online to gather more information about them. Some of these E mail softwares are offline and are integrated with your current CRM system. Others are online and work as stand alone systems. Depending upon your requirements, you can go in for simple software that just takes care of your email distribution or you can opt for softwares with more comprehensive and statistical features.
Recognized supplier
You should do the necessary research to make sure that your chosen CRM software supplier is reputed in the industry. You can also collect data on the past customers of your supplier to see whether he has reputed clients. Customer testimonials can also help you in knowing the goodwill of the supplier. Another point to be considered is that whether your supplier guarantees you round the clock technical support, in case something goes wrong with your software.
Features
Do a thorough analysis of your requirements in order to decide what all tools and features are necessary for you to have in your email marketing CRM software. If you will not receive the appropriate tools, all your investment on the software will go waste. E mail marketing CRM softwares have tools such as easy management of customer lists and smooth communication with various customer groups. There can be other statistical tools to collect data for decision making such as number of emails sent, ratio between the number of people who received the email and those who actually opened it , or number of emails subscribed etc.
Other points
Another vital point is to confirm whether the software company will charge you on per mail basis or will charge a fixed fee. You can choose an option that best suits your requirements. You should also do necessary research to get the best deal possible. You should go in for a supplier who is reputed and provides all essential features at a lower price. You can also confirm whether your chosen CRM software provides automatically generated reports. Such reports are very crucial in reducing the workload.