Choosing A Company To Design Email Marketing Templates

Email marketing templates offer those with no HTML experience a quick and easy solution

for those wanting to create professional full colour email newsletters - but lack the ability or time to make their own bespoke designs. The templates are easy to use and most do not require the downloading of special software.

They can be customised with your company logo and slogan and are a great way of providing your customer with a newsletter that is consistent in design, but can be flexible in the layout.

Custom templates are a useful way of combining the ease of a design template with the individual identity of your own design. Designed to your specifications by another party, they save your company the time and resources that would have been spent on making your email marketing campaign shine.

First is the consultation process. Most companies will either have a meeting with you or send a questionnaire regarding the design of the template. Using your answers, the company's designers will then create a rough sketch of your design, which will then be emailed to you.

You can then approve or make changes to the draft template depending on what you think. The company then make the changes before resubmitting a final draft of the template. At this stage it is important to double check that all the changes you initially highlighted have been made, because often at this point, any other additional changes that are made are billed separately.

Depending on the method your chosen company uses, you will either be sent the final approved design for your use or the template will be installed to your account with that company. In the latter case you'll be able to use the template whenever you want, simply choosing it from your client software.

The template can typically be completed within 4 weeks, but it is highly dependent on how quickly you are able to communicate with your chosen company.

The cost of such services varies but it is best to look for a company that offers a monthly price with no extra maintenance or service fees. That way you are clear on how much you are required to pay each month and can check it fits in with your budget.

by: Michael Brandom

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