Many UK businesses are faced with the problem of choosing a packaging designer to help put together packaging for their products. Do they use the internet to get different quotes from different companies; do they ask a friend for a recommendation?
Looking at the wide range of packaging options there are; the options and alternatives are limitless if you consider the different sizes, shapes, colours etc.
Before you approach a packaging designer however, it would be wise to consider a few things first (which any packaging designer would ask should you not have already considered them) before asking them for help:
What sort of items would you be packaging?
The type of product that you are looking at getting packaged will have a driving effect on the sort of package that would be suited.
What are your competitors doing?
Looking at competitors is a great way of sussing out what sort of packing would be right for you. Looking at what competitors are doing and trying to improve would be the next step.
Be creative
There are lots of options with regards to packaging (different materials, shapes etc.) so doing something unique could make you stand out in the crowd.
Consider Budget
How much do you want to spend. Packaging can be very expensive going into 100K's do you need to set a budget and stick to it. This will help the designer create something that is right for your product.
Consider Recycled Packaging
A great selling point is recycled packaging; giving your business a 'green feel' which is popular these days for a good company image.
Once you have considered the above, then would be the time to look at different packaging designers. All designers are different and packaging design costs can vary.
It is wise to compare prices from packaging designers, and choose ones that have a knowledge and background of your industry. That way they will have a better understanding of how to position your product and offer advice in the right design and marketing of your product.
Another thing to bear in mind is location; it is wise to meet up with a designer in order to run through your ideas and plans (that way they can get a better understanding of what you are thinking of doing) but also you get a better feel for how capable the designer is to support you and your product.