Choosing The Best Promotional Products That Will Deliver Results
If you are looking for a way to revamp your marketing
, you might want to consider going back to the drawing board and investing in promotional products. With so many different online marketing tactics being used today, some business owners fail to realize just how beneficial promotional products can be. When you choose effective promotional products, you will promote your business to a prospects, their family, and their friends, several times a day. Review all of the benefits of giving away promotional products and learn how to choose the best products that will produce the best results.
The Various Benefits of Giving Away Promotional Products
Almost everyone loves receiving a gift that is free. If you are giving away free promotional products, you have already found a way to get on your prospect's good side. When the client sees you business logo, the first thing that will cross their mind is the time you gave them that mouse pad that they are currently using. The more the recipient sees your logo, the more they will grow to trust your company. While they may not buy directly from your company immediately, you will be the first company in their mind when they need whatever you offer.
Here are some of the various benefits of giving promotional gifts:
* Promotional products can boost your response rates by as much as 75% according to studies conducted by Baylor University.
* Promotional gifts will make your company stand out from the rest.
* Customized gifts are extremely affordable when purchased in bulk.
* One useful promotional product is generally kept in a household for at least 12 months. This means that one single investment will lead to free marketing for a year.
* You can build brand awareness and also build trust as your clients start to become familiar with your business logo.
* Businesses who give promotional gifts are more likely to get accurate contact information from a client for marketing.
* You can increase your chances of getting the referrals you are asking your clients for.
* Customer retention increases by as much as 18% when they are given a promotional gift with their purchase.
* Repeat exposure to your clients by giving tangible gifts.
* You can target different niches based on the gifts you are giving.
How to Choose the Best Gifts
You might assume that the best promotional products are those that do not cost your company a lot of money. While this is true, you have to consider more than just price when you are deciding what you want to give your gift recipients. If you choose a gift that is not useful, you will not get as much exposure as you would if you were to take time and choose the perfect products. Here are some qualities you should look for in your promotional gifts:
* Easy to print contact information on.
* Useful to the recipient.
* The recipient is likely to keep for several months.
* Will be highly visible to friends and family.
* Is unique and appropriate.
Now that you know what to look for, it is time to order promotional products you can have printed. Show your appreciation to your clients and give away gifts that will keep them happy. You can also give these gifts to prospects and build your book-of-business only after you build trust.
by: Mary carter
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