Choosing a Local SEO Company - Why You Should Consider It

Choosing a Local SEO Company - Why You Should Consider It

The whole concept of SEO can be very confusing for some people. SEO stands for search engine optimization. Basically it means that if you hire a SEO company, your website (whether it be marketing computers, jewelry, or an advertisement for a spa repair service) is going to show up higher on the major search engines. This makes it so when a customer is trying to find one of your products, he's going to see your website first. The benefits of SEO are obvious. More traffic to your website means more potential sales which equates to more money in your pocket.

When a company is optimizing the search engine, the company benefits in two ways. First and most obviously is the fact that their website comes up first in the search options. People don't go to the 20th page of google when they are shopping for jewelry. The second benefit comes in what the company does to optimize the search engine. Google awards points to a website when websites have links to that website, known as backlinks. The more backlinks a website has, the more points it gets, and the higher it shows up. These backlinks usually come in the form of articles that have information pertaining to the company, and then a link to the company. So, all of the articles that are written for a company are also going to show up in the search engine. So, not only does a customer get a higher search rate he also gets hundreds of articles that link directly back to his website.

One thing people don't really consider when hiring a search engine optimization company is how much knowledge that company has to have of what it's going to try to sell. For example, if someone was trying to optimize a company based in New Zealand that repairs local fences, the company doing the optimizing has to know a number of things. First off, it has to have ample knowledge of the company and the environment that it works in. For example, if there was a local epidemic of people who were going around fence breaking, the company that is doing the optimizing needs to know about them. If they had a specific name that the news company had been calling them, adding that name to the article that is optimizing the search is a great way to gain potential customers.

People are attracted to what is familiar to them. When they see an article or advertisement that uses words that they understand they are going to be much more likely to feel connected to the article which makes them more likely to click on the link. Using the local language and using events that have happened locally are a great way to attract customers. This is why choosing a local SEO company is such a great idea.

When I say local, I don't necessarily mean that you should be living in the same area that the company you are hiring is located. What local means is that the website that you're trying to optimize should be based off of the same general location that the SEO company works from. Most SEO companies have a dedicated team of article writers that meet in a building every day for work. These people speak the same language as the company that they are trying to optimize does. This means that the local population who are searching for their local jeweler are going to be attracted to the familiarity that these local article writers can provide.

If you're still confused about why local SEO companies are preferable, think of it this way. If optimizing a search engine didn't consist of article writing and the only benefit gained by the company was the higher spot on the search engine, then local companies would be pointless.

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