In all, pricing is very important, but at the volumes that COMs are procured
, the unit price does not impact very much. But the choosing a lowest cost COM that is not supported well or supported at exorbitant cost, would be disaster to the company that is planning to use such low cost module. With the goal being to get the product in to market faster using the COM, one should understand that though the module cost is marginally higher, it is the support (even paid-support) availability is the key criteria than rock-bottom cost COMs with little or no support.