Choosing a Search Engine Optimisation Company

Choosing a Search Engine Optimisation Company

When you have a website you nearly always want to get ranked on the first page of your favourite search engine so that you get lots of traffic; traffic that converts to sales. The way to do this is through search engine optimisation. But unless you know a lot about search engine marketing you may want to hire a search engine optimisation company to help your website rank well.

Search Engine Optimization is a great way to get traffic to your website, however when choosing an seo company, make sure that they do not indulge in practices that could cause your website to be removed altogether. Attempting to manipulate search engine results with marketing tactics that are too aggressive will only damage your ranking, not increase it.

A good Melbourne seo will do a great deal more than keyword research, although that is also important. He will also review the content and structure of your website, advise on content development, manage or advise on marketing campaigns and give you technical advice on such things as error pages, hosting, redirects and using JavaScript.

Before hiring an seo company you need to find out exactly what they offer and ask if they can give examples of their work. Ask if they will give advice in addition to what they do and if they have experience in your industry. You also need to know that they will tell you everything that they are going to do, because ultimately you are responsible for your website.

If they start talking about how they can use a priority submit to Google, choose someone else, because Google do not have such a thing. And if fact you can easily submit your website to Google yourself for no cost whatsoever. Other warning signals are talking about throwaway domains, link popularity schemes or shadow doorways. All these are deceptive and misleading and will most likely impact negatively on your website. Shadow domains are often owned by the seo specialist and can contain links to unsavoury websites that you would not want to be associated with. Worse still, all your traffic will be redirected to that website.

However, forewarned is forearmed and once you get the services of a reputable seo company you will find their advice and help extremely beneficial.

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