Christmas markets in Europe and America fought in emerging markets gradually cool toys - Christmas toys - especially screen printing industry

Christmas markets in Europe and America fought in emerging markets gradually cool toys - Christmas toys - especially screen printing industry

From June to October is Toy The traditional peak season, this is because our main export areas?? Europe and the United States coincided with the Christmas shopping season, but in recent years, Financial The adverse effects of crisis, China's exports of toys in Europe and America have significantly decreased the number, or even season is no exception.

Getting cold Christmas market in Europe and America

China's toy exports down in Europe and America

According to Customs statistics, in Q3 2009, though America and Europe together account for the same period the total value of China's toy exports 65.7%, but the decline in exports also are obvious. The first 3 quarters, China's exports were the United States and the European Union toy 2.13 billion U.S. dollars and 15.5 billion U.S. dollars, decreased by 14.3% and 8.8%.

According to industry statistics, Europe and the United States reduce the rate of customer orders for toys about 20%. At the same time, the financial crisis America and Europe consumer attitudes change, the previous high-end toys, relatively isolated. According to the National Retail Federation (NRF) reports that this year (2009) Christmas shopping season, consumer spending will decline by 1%. U.S. shopping season from the long weekend consumption statistics show that per capita consumption expenditure of 343.31 U.S. dollars, while in 2008 the figure was 372.57 U.S. dollars. Investigation Agency Nelson (Nielsen) of data on the U.S. consumer market downturn do to further interpretation. According to the survey, there are approximately 85% of U.S. households plan to reduce consumption during the year, which naturally also be business as the Christmas season.

Crisis Play enterprises choose to open up new markets

Under this situation, the Chinese high-grade toy order hit bottom. Replaced by a cheap little toy orders, which enable enterprises to play Sell Volume affected to some extent. Declining exports and sales, so many toys, consider adjusting the export orientation of export enterprises. South America, ASEAN and other regions are also rapidly expanding into the Christmas toy export markets.

A toy exporters that Christmas toy exports a significant change is the packaging of goods prior to the common "MerryChristmas" (English: Merry Christmas) is "BUONNATALE" (Italian: Merry Christmas), etc. instead of letters. Emerging market development is also reflected in the export data, according to latest Customs statistics, exports in key markets declining, the first 3 quarters of this toy exports to ASEAN are showing significant upward trend. According to statistics, China's toy exports to ASEAN 200 million U.S. dollars, up 64.1% contrarian significantly, the ASEAN in China by the year 2008, the 8th largest toy export market jumped to five.

Europe and the United States and other major consuming nations sharply shrinking demand does not mean that there is no transfer of Chinese toy exporters. Many businesses see the crisis in the hope of a positive transformation, to South America, ASEAN and other emerging markets to transfer and get some results. However, while actively developing new markets, should see that the low-tech toy products in China, the lack of independent innovation of export "Mishap." Hope enterprises to increase research and development efforts independently, only the quality and technology in support, to talk about playing corporate restructuring.

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