Chuan Shih Industry: Gou And Shops Planned Five Difficulties?
Recently, China Taiwan region's richest man Terry Gou
, Hon Hai Group announced within 2 to 3 billion investment in mainland China NT, construction of more than 3C 10 000
Home Appliances
Channel chain, the household appliance industry that caused great shock, but the internationally renowned economist, industry sector of Professor Shi Gou respect "and shops plan" pure "sake of making criticisms," because while Gou can not exceed the foreign investment difficult, difficult time, choice of site is difficult, difficult logistics, management difficulties, and all other difficulties, the so-called "million store program," it means "years plan", it might be possible for a thousand years, Gou ambition more like a little kid crying hungry To
Toy
Trick!
First foreign home appliance chain in China, no successful precedent
Hon Hai Group, according to "plan and shops," we must rely on the investment subsidiary of Universal 3C channel business, "Cyber
Digital
"To chain expansion, Metro will also be Europe's largest electronics store brand MediaMarket into mainland China, opened its first store in Shanghai. Skillfulness of Professor of the People's Network, and Guangming Wang said: Since the
GOME Electrical Appliances
Suning Appliance and after a strong rise to Wal-Mart, wheat was Long, Carrefour, led by Best Buy consumer electronics retail giant, the United States have all been Suning Guo marginalized, it is an indisputable fact that the operation of Gou do not see any innovative ideas basically repeat leveraging Best Buy
Five Star
Failure of the road!
Second, the size of home appliance chain started taking time has to
Home network, according to Xinhua and the Xinhua report: Gome and Suning Appliance stores have the number has only 1000 or so, after all, shop aims to make money, so the shop Gome and Suning goals already from the "more is better "become" the more precise the better, "scale-like extension from the expansion to the effective type of content-type expansion, which is a great Chinese home appliance chain qualitative change! Professor Shih Chuan industry: strategic transformation of the country the United States Suning itself proves the Hon Hai Group, "and shops scheme" a "fantasy" or "empty talk", can be a plan to win through its own channels of multi-appliance brands Some OEM orders are more likely to want to build home appliance chain in large-scale listen to the opinions before, Gou timid nature, or a guilty conscience, on the challenges of Suning and national lack of confidence in the U.S.!
Third, home appliance chain business has been a very difficult choice of site
Vice president of Gome, Yang Qing, spokesman, said of the winning consumer Web: States United States closed its 110 stores with low efficiency, because the scale of war is no longer the main theme of home appliance chain; skillfulness of Professor thinks: Why Gome 3.6 billion acquisition of Dazhong Electronics, is that in medium and large electrical appliances, nice choice of site location, can not be copied, after all, a good commercial real estate not be easily replicated, Terry Gou and that 10,000, that is, and then to Beijing To to find 30 like Gome and Suning, Dazhong a good position as a good real estate, estimated to be prohibitively difficult! Beijing, Shanghai, Guangzhou and
Shenzhen
, Nanjing, Hangzhou, Tianjin, central business district super-large cities are basically the choice of site work opportunities can be done!
Fourth, modern transport logistics chain has become the core of
Suning CEO Sun Weimin is on the home network, said Xinhua: the modernization of logistics management is the key home appliance chain, there is no strong logistics supply chain management, more of the stores no avail! Professor Shih Chuan industry that
Matsushita
Electric had set up 20,000 retail outlets in Japan, an attempt to grasp both the appliance manufacturers, can be caught in appliances distribution, Yamada of Japan and other home appliances and island chain formed close melee combat, logistics management can not keep up last because, after all, do manufacturing origin did not business tycoons, more professional, the ultimate Matsushita suffered a heavy defeat, 20,000 retail outlets to become laughable history and goes, Matsushita's "20000 Plan" is precisely Hong Haiguo Taiwan Ming's "and shops plan" warning, without a strong logistics chain management technology and specialized operation, no matter how much money will repeat the "Panasonic defeat!"
Five difficulty of modern home appliance chain management is far better than home appliance manufacturing
Manufacturing origin Matsushita of Japan at the professional defeat when the home appliance chain has to admit that "the difficulty is far better than home appliance chain management appliance maker!"
Chuan Shih Industry: Gou And Shops Planned Five Difficulties?
By: xt
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