Cited "Pornographic" on drug and beauty store merchandise sales - drug store cosmetics, shampoo - hairdressing industry

Cited "Pornographic" on drug and beauty store merchandise sales - drug store cosmetics

, shampoo - hairdressing industry

"Pornographic" or created a hubbub. On the one hand people are still concerned about the progress of events, on the one hand Network There have been "Pornographic materials hot phenomenon.

Learned that private photos of Edison Chen Apartments Full of articles in fashion trends. The number of female stars door clothing, shoes, accessories are all famous. The cause of the "Pornographic" hot items phenomenon is due to coincident category Management In the "Proposal Selling," the principle of Consumption Process is generally purchased: the first step needs to trigger the second step to gather information and evaluate the third step, fourth step purchase decision. Because of "Pornographic" elements of the event itself (star idol, handsome beauty, sex and privacy glimpse of people) there is a strong irritant which caused great attention of young consumers and interest, and "Pornographic" People live in Life Scene (private apartment bedroom and bathroom bathroom Business Hotel Etc.) the real and vivid, the characters in motion pictures, extremely vivid expression input in terms of the viewer with only you can not write the show and entertainment, led to the general star bright young people living and joyous scenes Lenovo, which generate demand for goods Yanzhao scene. The thousand stars Edison Chen and other men and women in their real life we use the various items were understood as "those poor stars can not use certain things, certainly a good thing" to provide the people trust the brand endorsements, making consumers greatly reduces the time of purchase and selection of information-gathering process. In certain shopping sites to Yanzhao made technical processing, making its sale of goods in the "Pornographic" clearly highlighted, so that consumers are familiar objects in a scene of life and desire for consumers to play a very powerful scene Tips and memory wake up, then quickly made the purchase decision, also said before the formation of a hot trend.

To "Pornographic" Hot for the case of finished goods, we come to see the current domestic situation of category management theory and practice. China's current retail category management concept is rather vague, often applied to fast moving consumer goods distribution industry, category management, and in fact, retail trade and manufacturing distribution industry has a very different category management is the most central point is that Retail As consumers Proxy , Category management must be thoroughly customer point of view, based on the consumer experience; and manufacturing distribution industry, category management in any case are based on the completion of the vendors sold the brand based on the fundamental position is the position of consumers have the difference.

Then we must ask what is the consumer's position in the category management? Through category management "proposal type of goods sold" to illustrate. Now commonly called "standing on the position of the product manufacturer selling" factory production system is organized according to products, such as "commodity" category display a large area, divided into the "toothbrush", "toothpaste", "Shampoo" and other such Small Category shelf region, and the "toothbrush" and other small shelf area is classified according to different manufacturers display the kind of brands. The "proposal type merchandise sales," requires drug and beauty stores to the consumer's point of view store layout display of goods, mining the life of one purpose, target customers, demand point is to make customers recognize the true value of goods, For example, to create a comfortable bathroom or bathrooms and other living situations as a starting point, organizations related to cleaning products.

We can give an example. Suppose a drug store cosmetics major consumer group for the urban female and male office workers, it can be considered for male office workers on their daily "wash, shave, skin care, to hair styling, toileting, (breakfast), brushing fully equipped "and a series of actions, and consider these scenarios correspond to the necessary goods. If a toothpaste company staff used to prevent periodontal disease, and his reasons for entering a drug store cosmetics, if the store display of goods is based on factory production system consisting of words, male staff to find their needs in the Marketplace the existence of toothpaste is more difficult, most likely he Miaole Yan commodity cargo area in a hurry to leave, and simply think of no situation that they have no toothpaste.

But if the stores within the set "busy staff of the Morning" this theme the life of the counter proposal, closer to the target consumer group of real life scenarios, it may run out of toothpaste reminiscent of their own state. Therefore, drug and cosmetic store, if one really takes the customer point of view, the proposal to the customer through the provision of life scenario the proposed purchase will also expand the store's sales opportunities.

POST COMMENT

Brooks Brothers - Band Aid Bandages - China Medical Bandage Britain is expected to Traditional Chinese Medicine Act enacted in 2011 - Medicine, United Kingdom - Pharmaceutical Industry Attention Future Arizona Medical Marijuana Card Holders Retain an Attorney Medical Malpractice Issues: Surgical Errors Medical Loupes: Tools Of Great Importance Recovery of Drug Addiction: Residential Treatment Medical And Rescue Team For Remote Locations Single pharmacy chain stores expand and nourish their lives would be too long - pharmacy, medicine, chain stores - the pharmaceutical industry Want Good Luck? Need Good Luck? Want To Win Money? Get An Indian Medicine Bag! Always Choose An Efficient Drug Rehab Center Denver Medical Malpractice Attorney A Loyal Helper Get Into The Medical Field By Way Of Practical Nursing Virginia Possession Firearm Controlled Substance Intent Distribute Marijuana Elude Police Drugs Carry Concealed Weapon