The renaissance of the Citroens started very late in 1990, when they decided to start the branding of their 90 year old heritage with a new logo and almost with a new style of branding. With uniqueness conquered and Citroens carving a niche for themselves in the racing industry, its left with time to tell that Citroens will lead themselves to faulty practices that almost doomed the future of the car company or they see the herald of a new dawn in which they emerge as the giants of the very competitive car industry.