City Poems: Brand of the "disorder" under the sword - furniture, office supplies - office supplies industry

City Poems: Brand of the "disorder" under the sword - furniture

, office supplies - office supplies industry

"Although the current market environment is 'chaos', the economic downturn, but as long as companies can adhere to the brand line, in product development and quality of the upper and lower foot effort, companies will be given new life, but also can promote the health of the industry development. "

Valenti, General Manager Zhou Zhenyang poetry, in late August to accept the Pearl River Delta Furniture newspaper published an interview with this emotion. Valenti poetry Furniture Co., Ltd., on August 17 received the National Federation of Furniture and Decoration Industry Association awarded the "2008 China's domestic industry, the most growth in two-years, the brand" awards, the more popular media attention.

PRD Furniture newspaper reporter learned in the interview, Valenti poetry has been committed to software development and production of furniture, after nearly five years of rapid development, now has "Valenti Poems", "excellent Mani "," I & G "three major brands. The company to "create a better life, creating a century home brand" business philosophy, adhere to and the Italian design team Cooperation And timely transmission to the consumer a completely new way of life modern furniture. At present the major companies in the country, the city has nearly 150 stores.

Blind pursuit of quantity of time elapsed

Development of any business opportunity alone are not straightforward and, by momentum, by capital, by the courage, will be able to develop or to presence in this industry, companies must carry more of the cultural connotation of the need to brand planning, product quality and R & D capability, continuous high quality service, to healthy and rapid development. Turning to the current industry issues of concern to the industry shocks, Zhou always told our reporter, the industry, "Shuffle" with the survival of the fittest in nature, as we must try every means to survive, you become more powerful, real trading, rather than in the case of market turmoil is now a large price war, blind pursuit of quantity (such as the number of stores, sales, etc.), more should be Accumulate, do a solid job market, good brand management. Shuffling process in the furniture industry, many companies have a sense of crisis, recognizing its own brand business enterprise of the importance of their own, the operator will increase the brand awareness of enterprise development will add further momentum, this industry also increased difficult barriers to entry, increased industry self-regulation.

Industry to a certain stage, are bound to be difficult, "survival of the fittest" also began to appear, leading to some poorly managed company withdraw from competition, which will bring the enterprise to survive more development space. As long as more standardized, more refined management business, business competition is bound to the level of competition in the high-quality online more orderly, and promote healthy and harmonious development of the industry.

Brand new way to seek an alliance Marketplace

"Channel for the king, the terminal is king," became the furniture industry is an important key words. Good channels of business, can substantially enhance the brand value, however, furniture manufacturers to build their own outlets, independent shops are still the minority. The total reported to the Pearl River Delta furniture week, told reporters that the company's future with some well-known stores to establish a strategic alliance, as long as the signing of any stores open new stores, the company will be stationed; full use of the terminal stores to enhance their brand, expand sales; The company will work with the "Meikailong" some mainstream stores such as signing a strategic alliance relationship, "Shuffle on" find new opportunities. Meanwhile, Valenti poetry in the near future will create a number of outlets, the "home living museum" of the models to drive the brand management, to fully demonstrate its brand value and customers (distributors, consumers) to provide thoughtful one-stop based services. "Museum of home life" is the company's integration of the crystallization of the soft bed from the previous production, simple sleep, culture, and to present Sofa R & D production and future R & D and production hardware series, completed a sleep line and enhance the effective integration of the living room series.

Talent formula: 1 +1> 2

"A business wants long-term stable development, we must control the necessary talent, talent is the development of enterprises winning the high ground."

Week total passion for the reporter to say that this fully demonstrates the talents of a week long total. He spoke of companies employing them to stay, we should give employees a good work system and the environment, the staff as quickly as possible into the enterprises to have a feeling of belonging, such as equity or financial allocation for certain, a good incentive mechanism as "not a certain person without perseverance"; enterprises when selecting a moral person should be selected as entrepreneur Niu Gensheng has said: "With a small victory and wisdom, victory by Germany." A special feature of the total employment

week is to allow staff sufficient strengths to allow failure, he experienced a failure that only hone will grow faster, it will Yuecuoyueyong. This enables companies to employees to have a "tolerance" heart.

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