Clamshell Blister Packaging

Blister packaging has changed our world! Can you imagine pharmaceutical product without

the blister packaging card and discard-able blister packaging syringes. Can you imagine Dentyne chewing gum without the blister card that keeps your chewing gum fresh and your purse and everything in it free from the smell of chewing gum? Can you imagine retail product without the clamshell? The clamshell is one form of blister packaging at it's finest.

The blister packaging clamshell offers the consumer a good look at the product inside the clamshell, through the clear pvc plastic windows of the blister packaging clamshell. However, the consumer cannot touch or tamper with the product inside the blister packaging clamshell which benefits the distributor and manufacturer of the retail product because there are less returns of product and less product tampered with when on the shelf of the stores. The blister packaging clamshell keeps the product safe while at the same time giving the product consumer a full look at the product before buying it. Tamper-proof and marketability are two great benefits of the blister packaging clamshell.

Not only does the blister packaging clamshell create a nice clear window for the product consumer to see the product, the blister packaging clamshell is also an inexpensive way to market product, by selling the product with a little extra fun. The blister packaging clamshell is easy to make up with colorful packaging that fit inside and around the product inside the clamshell blister. For example, we've all seen the kid's toy aisle that make action figure toy product look even more enticing by putting the toy product inside a sort of 3-D picture by adding some colorful picture in and around the blister packaging clamshell. In that case the blister packaging along with the colorful graphic art within the blister packaging clamshell sells the product immediately to the product consumer. Luckily, the blister packaging clamshell is tamper-proof too!

The blister packaging clamshell can really boost the shelf-marketing for product, but also reduce the shop-lifting as well. For example, think of the last time you saw a small piece of electronics product. When is the last time you purchased a memory card? Do you remember the blister packaging clamshell it came in? There was nothing economical about the size of that clamshell, right?! The blister packaging clamshell is used for small electronic product, especially for electronic product that sits on the shelf and markets itself through the clear the blister packaging clamshell window. But, the blister packaging clamshell is made large and awkward to hide away in the hands of shop-lifters.

The blister packaging clamshell in this case keeps the product safe from being stolen. Because of how expensive and small electronics product is, the electronics product would be very enticing to steal, but with the large and bulky the blister packaging clamshell a simple slipping under the shirt or into a pocket is not possible with this retail product packaging.

The nice thing is that the blister packaging clamshell eliminates most shoplifting while at the same time the blister packaging clamshell keeps the product looking nice and still enticing, but only for purchase! The blister packaging clamshell affects the retail product industry more than we realize.

by: Felton Hickinbotham

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