Clarify Hidden Business Relationships Using Online Business Mapping Tools

Identifying and defining hidden business relationships is incredibly important whether you own a Fortune 500 company or a small local business

. These relationships can offer tremendous value can be reciprocal to your company, but you have to find them in order to leverage them. You can do just that far more quickly and efficiently than you might expect with the use of online business mapping tools.

Travel Related Relationships

If you own a fleet of trucks and regularly ship items via your in-house system long distances, then it's highly likely that you have hidden business relationships along those travel routes. For example,you might identify that they almost all stop at certain points along the way for refueling and for driver needs if you were to use online business mapping tools to track the routes your trucks take. You can then forge an actual relationship with those companies and identify which truck stops are located in those areas using that information.

Marketing Relationships

Not all the relationships that you'll identify with online business mapping tools are related to businesses that might complement you or with which you might form a mutually agreeable partnership. You can also use online business maps to search for business information and then sort that information into marketing lists. Say like if you can highlight a region around your business location and then search for information about companies who probably require your product or services. This information can then be sorted into marketing lists automatically, it lets you to leap straight from information aggregation to the act of marketing without a hitch. Identifying potential new clients with needs you can fill has never been easier.

Immediate Access to Business Information

Yet another advantage offered by online business mapping tools is that you can select business data right from the map. That means you don't have to spend time searching through records or online for information about potential clients or customers. You can highlight and access the information you need easily from the map,helping to maximize your profitability and saving you time and effort.

Connect the Dots

Interestingly, you can apply the same principles mentioned above for your local area to a much larger area - nationally, for instance. What benefits does this offer you? It provides you to group potential business relationships together by region. For instance, if there are 12 potential businesses in California and 18 in Mississippi that all require the same product or service, you can link them together on the map for easier understanding. Color coding and identification with different types of icons is also possible to help you better format your map for instant understanding.

Identifying hiding and potential business relationships is much simpler when you have immediate access to the information you need with online business mapping tools. These simple-to-use implements can have a profound effect on your business success and should form the core of your informatics solutions for your business.

by: Ko Fai Godfrey Ko

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