Clean India

Across the world, India is an ideal destination for tourists

. But the unhygienic surroundings around popular destinations have created a negative impact of the places and the country as a whole. An independent study conducted on some of the destinations has highlighted factors like poor hygiene and sanitation conditions, ineffective solid waste management systems and lack of hygienically maintained public amenities as hindrances in boosting tourism in India.

In India, every year millions of people die from diseases associated with inadequate water supply, sanitation, and hygiene. Over half of the hospital beds in India are occupied by patients suffering from water- and sanitation-related diseases. Contagious diseases from human waste and lack of sanitation are easily the most harmful cause of ill health.

During the Commonwealth games, our lack of civic sense made international news. So after all the years being a country of snakes and elephants we are now a tremendously rich country which just hasn"t been able to learn to keep its toilets clean. Every advancement in technology; every frontier breached in infrastructure; every leap against superstition gets tainted, in every sense of the term, by our almost compulsive mentality of sharing our waste with the world.

Only government functions and government establishments seemed untouched by the overflowing garbage from the rest of India. Even that"s not the case anymore. In social events like Independence Day celebrations, last year, took cognizance of this national embarrassment and allowed litter to be present in national broadcast. Lamenting that India scored poorly in cleanliness; Our prime minister stressed that children needed to be taught hygiene under a new social campaign "Clean India" thus showing that he has almost lost hope in the current generation and wants to ensure the next generation does better. There is need to arrange specific social events to create awareness among people about cleanliness. These events should be organized in each and every part of the country. Government, NGOs and other social welfare organizations should take initiative for these types of social events.

"Come, Clean India" is a social campaign to make, and keep, public spaces clean in India. The movement is generating a national will and action among all strata of Indians. Gandhian in its simple design and call for national action, the movement is scientific and entrepreneurial and extremely practical in its approach. You can certainly clean up the mess you have accumulated with minimum government support too; if you are happily reaping the benefits of free market with reduced government involvement.

Currently this social campaign is running in 4 cities (Delhi, Jammu, Itanagar, and Trivandrum) to tremendous response, the movement will very soon be launched across other 8-10 cities. Every alternate Sunday, 60-100 volunteers get together and physical clean each of these cities. Everyone"s invited.

To clean India, Come, Clean India is incorporating support of citizens, public awareness, existing and emerging technologies. It is simultaneously requesting immediate and bold, comprehensive policy reform by the Parliament of India to eliminate the scourge of dirt and filth in public spaces of India.

by: Halabol Team

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