Free items are a great way to get consumers to notice a business while using an every day item. Shirts and coffee mugs are common examples of promotional products. Nearly any item commonly used makes an astounding idea for marketing a business. Deciding what item potential clients will use most regularly is essential in making the most out of these marketing attempts. When it comes to marketing to college students a freebie key ring is the best choice for marketing.
College students come from many different areas all over the nation as well as some from different parts of the world. A freebie shirt may not suit many of the personal styles of these students. Not all university students drink coffee or would use a water bottle in class so those objects may be forgotten about or shoved into a drawer. A Frisbee is a common freebie tool which is an interesting choice considering very few people use one regularly. The one thing a university student needs and always carries with them are their keys.
Whether they are bringing just a key to their dorm room or a plethora of keys they will use a key ring. If a student only has one or a few keys to keep track of they will use a keychain. This will make their keys easier to choose which is a constant struggle for most students. They will carry these around with them wherever they go and they will be kept in plain site for the most part in their residence. Not only will the consumer who owns the keychain see the advertisement but so will those close to them. Most university students have at least one roommate or live at home with their parents and other siblings. By placing an ad on an product that is nearly always viewable the marketing efforts will reach far more people.
When the term opens there are always a diversity of marketing products given to students. Some are ads for banks nearby, grocery stores to shop at, cable companies, and a variety of other organizations. Just a short time into the year the water bottles have been thrown away, the shirts are stuck into the bottom of the last drawer, and the Frisbees are in the back of the closet or on top of a dorm building. The key chains however remain effective throughout the year. It may even be possible for a student to keep that key ring with them for quite some time. Providing a promotional product that is used every day and taken nearly everywhere increases its effectiveness in advertising a organization.