Clever Reasons Why Getting A Postcard Printing Quote Might Be A Marketing Revolution

They are small and highly cost effective to produce

. Full colour printed postcards are an easy marketing decision for your company. Here are six great reasons why you should consider the humble postcard in your marketing armoury:

1. Postcard Pricing:

Postcards occupy a small piece of card (usually at A6 or perhaps the slightly larger A5 format) meaning that they are inexpensive to produce. This is because your postcard printer print several on a single sheet of card and then cut them to size afterwards.

2. Postcard Design:

A postcard can look very snazzy. A classic postcard design layout will have a full colour image on one side and details on the reverse. This means that you get to print an image - which could be your product for example - in full colour and place it right in front of your prospective customer. In other words a well designed postcard can have a great deal of product impact.

3. Postcards are light to mail:

Unlike a brochure which might occupy many pages and therefore cost a great deal to send via the Royal Mail, a postcard is light and even with the newer more complicated postage system you will be able to mail them out for the cost of a regular second class stamp. Note: A5 postcards do fall into the next category up from a postage point of view.

4. Postcard Printing Speed:

Since postcards are small and efficient to print, they are also fast to produce. Forget waiting days or weeks for complicated proofs to be returned. With a postcard you can usually ask a designer to knock together the first rough proof within an hour or two.

5. Postcards are high impact marketing items:

Every barrier that you place in front of your prospective client is a reason for them not to know about you or order from you. A postcard gets delivered without an envelope meaning that they get to work marketing your business instantly. There is no delay whilst someone low within your target organisation opens the mail. A postcard is already open and therefore just as liable to be read by the boss as the tea lady.

For all these reasons and many more, printed postcards are a great way to market your business or organisation.

Clever Reasons Why Getting A Postcard Printing Quote Might Be A Marketing Revolution

By: DanandTomJacobs

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