During the holidays its wise business sense to remember the company's clients
. There are many ways of doing this and some are better than others. Care should be taken when considering gifts for clients. It should be useful and not at all controversial.
Promotional items are nice with the company's information and if room the company logo. Clients appreciate these type of items but it does take away from the personal thoughts and feelings being conveyed and may be seen by the client as a way to gain free advertising.
Another way to show true appreciation to your clients and a way in which your employees can also be included is to host a party. Make it a formal event requiring RSVP and this way you will have a list of those who can attend and those who cannot. Those that cannot be there can be remembered in another way with perhaps a fresh floral arrangement to enjoy over the holiday seasons.
Parties of this type should be planned well into advance and take into consideration what sort of atmosphere you wish to create. Shall children be invited and Santa there with a gift? Will there be alcohol at an adult only gathering? May a date be brought? Many questions may arise, better to address early in the planning stages so there is no misunderstandings and disappointment.
Theme holiday parties are gaining popularity. Whether you think it would be fun for everyone to dress up or have different fun activities for everyone to enjoy, again gage the type of business and personality of clients and plan accordingly. In some instances having games of competition can be quite fun but remember the mish mash of personalities and party drinks can bring out the worst in people.
During the season of giving how about organizing a simple way for others to give back during the gathering? Companies have enjoyed gathering and working at soup kitchens or collecting money, food, or items for those unfortunate. Once, these activities are complete plan to gather afterwards for the get together and celebration with one another.
Be creative this year, if you are in charge of the holidays and honoring clients get other employees involved and come up with ideas that you yourself would appreciate and find tasteful and distinctive. Everyone loves to be remembered.