Closing Gifts: Are They Necessary? Or Worth It?
Dont sweat the small stuff
Dont sweat the small stuff. This is perhaps the oldest notion in life, and the same can be said for business, but in the real estate market, whether youre a real estate agent, broker, or another rung in the ladder, this is perhaps the most competitive market we have seen and that means that its definitely necessary to sweat the small stuff.
And the small stuff includes closing gifts for clients.
Why closing gifts for clients? Whats the idea behind that?
It can be easy to think that closing gifts for clients are not even worth considering, especially given that they will be spending their time and energy and focus on their new home, moving in, getting rooms painted to their personal tastes, or any number of other activities that help make a house a home, so why even bother with this little, almost insignificant step?
The answer is simple: impact. While the closing gift doesnt have to be any great shakes, clever and thoughtful items will mean that the client will think of you for weeks, and months, every time he or she steps into his or her new home. This will lead in more cases than not, for certain- to the most important and impactful marketing technique available, which is word-of-mouth marketing.
People want to feel as though they are thought of as more than just a client, more than simply a number or a means to achieve a bonus or a paycheck or some other monetary measure. They want to feel unique and special and when they do, the impact can have a long-lasting effect on them and the people around whom they surround themselves.
Imagine the following scenario: Your clients are hosting their house warming party. Fifty of their closest family and friends are attending, viewing the house, complimenting them on what a great, special deal they got, and when they start talking about the process and the people involved in it, they talk mostly about you. Whether youre an agent, or a broker, or another rung in that proverbial ladder, your name comes up first and foremost and they glow when they talk about you.
Oh, you have to see what he (or she) got for us as a closing gift. Totally unexpected and it made the entire process so enjoyable. Followed by, When youre ready to start looking for a new home, you must contact him (or her).
Simple gifts, not extravagant
Were not talking about extravagance here, we are talking simple, inexpensive closing gifts that will have that memorable impact on your clients, especially when they finally settle into their new home. Many people will immediately think of champagne as the perfect closing gift, but will that have the same impact as something else? Probably not. Champagne is meant to celebrate a wondrous event, such as buying a new home, but they wont by popping the cork in your office, nor should you expect or encourage that.
What do most homeowners need when they settle into their new home? In the modern environment of home ownership, many do-it-yourselves turn to Home Depot or Lowes for additions, new appliances, or paint or other necessary items that will make their new home their own. Gift cards of $30 from these places can have an impact on a person; its thoughtful, its personal.
How about a gift card plus a six-pack of toilet paper. This isnt exactly a pricey item, but it is certainly something most people need when they move into their new home (imagine all of the new homeowners who bring in their first round of boxes and furniture, turn to one another and ask, Dear, do you remember where you packed to toilet paper? and the look of lost confusion that follows. This kind of gift will be remembered.
How about a self-inking stamp with their name and new address on it. What a great way to welcome them into their new home, and new address and a way that theyll remember and think of you every time they send out a letter.
It only takes a small gesture
None of this is about large, expensive items, but rather smaller gestures. Thats what matters when it comes time to close on a home. If you want to be the one thats remembered long after the closing, then a closing gift is the way to go.
David
by: David Reinholtz
The Reliable And Quickest Way To Convey Your Love To Dear Ones: Express Rakhi Gifts Select From Versatile Unique Rakhi Gifts Collection For This Rakshabandhan Friendship Week 1st-8th August Surprise Your Friends With Gifts The Benefits Of Giving Personalized Christmas Gifts No-no's For Wedding Gifts How To Buy Unique Bridemaid Gifts A Wonderful Collection Of Rakhi Gifts For Your Brother And Sister Creating Hype With The Ncaa Gifts & Merchandise Top Support Of Alabama Crimson Tide Gifts Personalized Gifts Are Perfect For All Occasions Wonderful Rakhi Gifts Send Adorable Gifts Gifts For Him To Make Him Feel Extra Special