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Closing Sales: How to Get Your Customer to Say "Yes"

Closing a sale involves getting a prospective customer to say "yes" and make a purchase

. It can either be difficult or easy depending on whether or not you take the steps needed create a fertile field for a sales opportunity. If you are prepared in advance, closing sales can be a normal part of your conversation with a prospect. You need to work to refine this skill so that it easily emerges out of your discussion. Below are some simple strategies to incorporate when closing sales:

It may be helpful to set deadlines in order to convince a person to make a decision. If you are aware of any future prices increases you should encourage your prospect to make an order to take advantage of the reduced price. This conveys a message that you are helping them receive a good deal which is something they will appreciate.

Make an effort to look for new ways to service your customers. Establish and maintain a relationship with them. You can serve as a resource for product updates. This sets you apart from not only being a salesperson but a resource and creates added value for them.

Always be accessible. If a customer can't locate you they may look elsewhere.


Show your enthusiasm through your facial expressions, tone of voice and body language. A smile is a great asset for any salesperson. Customers prefer doing business with people who are positive and upbeat.

Offer alternatives when closing sales as most people like to have different options. Presenting two different alternatives makes you more likely to make a sale of one option or another. For example, you can offer different colors, sizes, terms or delivery options.

Once you've reached the point when you are about to close the sale, you have come a long way. You have succeeded in getting your prospect interested enough to make a decision and if you follow these simple strategies, closing sales can be an enjoyable and rewarding experience.

Closing Sales: How to Get Your Customer to Say "Yes"

By: Julia
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