So back to COLLABORATIVE MARKETING. Well, I think I lost my awareness of what it means because I have been participating in massive connecting on social networking sites which now occurs to me is very much like the stick-the-card-in-the-face kind of networking of old. Where is the real collaboration? This became very clear in a conversation with a lovely coach, Dr. Jackie Black who has helped me see the collaboration light. The watchwords are: request and offer . I have a request to make of you and I offer to help you. Let's work out what works for both of us and benefits our clients also if we are a good match to do so. Thank you, Jackie.