Color Coding Your Promotions For Your Target Demographic
Color means different things to different people
. You have to take the use of color into consideration when you are designing your promotional products. It is not easy to build up a good marketing campaign. You have to be very creative. You also need to attract the type of people that are most likely to be fans of your business and what you sell.
There have been studies done that show what a difference color can make upon different people. A study that was done by an Illinois based marketing research firm claims to have the full scoop on what different demographics prefer in regards to color. They have what they say are the three main color personalities.
COLOR FORWARD - People in this group like to try the new colors. They want to be the first to try out that new color no matter what the item. This demographic is usually men and women who are under 30, those who reside in the city, those who make under $35,000 per year and women over 50.
The people that are much more conservative in their color choices are known as color careful. They tend toward colors that they have seen in use before. They are not attracted to color in particular but more so to quality. These are usually between the ages of 30 and 50. They are careful and picky about what they spend their money on, and generally they make over 50,000 dollars a year. These are people that are most likely living in the suburbs too.
The people that are least attracted to products when you switch up the colors on them are color loyal customers. Men past 60 that reside in either rural locations or in the suburbs. These are the sorts of people that don't enjoy shopping. If you can understand the way to use these colors to attract the customers that are most likely to spend plenty of cash with you then you will do well in your business.