Color Scheme For Designing Outstanding Banners

There are several standard mediums of advertising available in the marketplace

. If you want to announce something eye-catching, there is nothing better than having a vinyl color banner. Selecting a perfect color combination is a little tricky especially if you dont know how to play with colors and you are not a professional designer.

You have to be selective while selecting colors, like how a certain color would go well in the background and how does a certain color complement the background? Inadequate color scheme for background and foreground can reduce banners visibility and effectiveness. There are infinite colors and shades available, yet selecting the correct combination can enhance visibility. Here are some basic guidelines that may be helpful while customising your banner at prisma banners for your vinyl banners.

Background colors

Backgrounds are instantly recognized as the focal point. Variations of colors can be used in the background. Select that ones that represents your company or business. You can go for both light and dark colors for background relatively depending upon what else are you going to add in your banner. Hot colors like red and yellow stimulates warmth. Both ways hot and cool colors like green and blue can be used in background keeping your industry niche in mind.

Colors that make people calm or encourage their senses are the best.

Text colors

If you have selected dark color for background then text color should be cool and light. Even lighter shade of your text will improve readability and looks nice and gentle. Use two to three colors for background including banner heading, call to action and contact details. Over use of colors in text may lead to lessening in readability and low vision. Limit your text within two to three fonts or styles. Avoid complex and illegible fonts. Dont stuff up banner with so much textual data that it may result into boredom. Banner with clumsy and cluttered with text wont be noticeable.

High picture quality with vibrant colors

A picture is worth a thousand words. Complement your design with an attractive graphic or a nice picture of your product. Use high resolution, digital images in your banner. Consider pixel size of your image and compare it with size of banner. Image should not be very big or too small; it should be placed prudently and fittingly. Avoid using scattered and blurred images as it may diminish your banners visibility.

Color guide for Indoor banners

For indoor banners you can select complementary colors. Complementary colors lies opposite each other on the color wheel. Color for indoor banners depends upon the intensity of light and on which background (walls, windows, or polls) you are going to place them. Consider all these factors while select color scheme for indoor banners. Customize your colors if you feel its going to work even better to have vibrant and dark colors.

Color guide for outdoor banners

For outdoor banners you can go with the colors that look nice in the sunlight or natural light. Use contrast colors for background and foreground so that it can be seen from afar. Choose relatively big fonts to catch viewers attention. Yellow and white for the text are more legible and red, black and other hot colors are suggested for background.

Outdoor banners are can used to promote your social, political and advertising events. Color

Scheme for outdoor event banner has to be designed cleverly to make it obvious and warming. Select colors that are more visible from faraway. Add relevant image that goes well with your aim of organizing the event. A live looking picture with high resolution and vibrant colors is one of the best ways to display in an event banner. Use rather small fonts for contact details, but dont forget to highlight contact information. You audience would likely be looking for it.

These basic but significant tips can help you improve banner quality greatly. At Prisma Banners we also provide services of experts with technical excellence and understand how to create a pleasing design layout. We understand your requirement and provide various options to customize your banner design. You can also upload your own design for printing. If you want to learn more, please visit us online at www.prismabanners.com.

by: Juan Schaar

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