Colorful Horizontal Bar Inserted A Mix Of "meiling" Integration Position? - Meiling

High-profile announcement in mid-August was like to take over the "old owner" Meiling Group

, 100% state-owned property Meiling, ultimately unable to do so. Recently, this reporter obtained information from

Zhejiang Colorful appliances in Ningbo Meiling Group will become the new owner. The auction price of 112.2 million yuan, only higher than the auction more than 100 million reserve price.

Meiling: Accident missed Mid-August of this year, Meiling's announcement on the acquisition of Meiling Group to implement development plans and conform to the company, "Meiling" brand management needs to maintain unity. The Hefei Meiling Group Xingtai Holding Group announced the transfer of state-owned property, also on the intention to make the transferee a more harsh "conditions" analysis generally considered to be tailored to Meiling.

Meiling Group transferred assets, including its long-term investment options corresponding to the 8 companies, and "Meiling" trademark and "Meiling" firm-specific power, of which five companies are

Refrigerator Supporting enterprise, with the refrigerator as the main business of Meiling there business cooperation. At the same time, Meiling has prepared in advance of funds, Meiling this year May 12 to July 28 were sold holdings iFLYTEK 178.92 million and 100 million shares of China Pacific Insurance, is expected to be net investment income about 65,996,300 yuan. But "determined to win" the Meiling why only 1 million yuan higher than the reserve price on auction stopped and watched "Whispering someone else's home?"

Reporters call Meiling Electric, but the company without making instructions.

Ningbo Nightlife: Way to go bad

Beyond everyone's expectations that the market, Ningbo Colorful final race was Meiling Appliance Co., Ltd. 100% equity group, to become the new owner. According to statistics, 15 million yuan registered capital of Ningbo CLS, the annual turnover of 50 million to 100 million yuan, per month 12 000 refrigerators and

Washing machine . The legal representative and the responsible person is Menghong Gang.

In February this year, Ningbo Nightlife Successful candidates "

Appliances to the countryside "Project, to August, CLS 15 refrigerator models are successful home appliances to the countryside project.

With industry experts, told reporters that although the brand awareness of CLS Ningbo far less Meiling, Meiling Group, but the acquisition of 100% by state-owned property will Meiling brand's fold, obviously you can quickly increase its visibility and consumer person's approval.

But the problem still can not be avoided: Meiling Group, a notice of state-owned property rights transfer, the transferee of the intention to put forward a number of requirements?? Intention to make the transferee to be a lot of commitments, including the transfer does not change the main subject of the corporate status of transferee after the new body is not in the statutory period to move out of existence in Hefei, continue to engage in home appliances and related industry; transferee within 5 years after the new body to pay an annual tax of not less than in the Hefei Meiling Group, the yuan last year, the amount of actual tax 15 million yuan; 5 years, new investment in Hefei, no less than 100 million yuan; 5 years transferee transferee is not the subject of foreign purchase this.

The same time, the transfer conditions also required the transferee is not in any way dilute or weaken the "Meiling" trademark and trade name, proper maintenance, "Meiling" trademark and trade name, promises "Meiling" brand products in Hefei, the output is not below the "Meiling" brand 70% of the total production, "Meiling" brand products

Sell Annual growth rate of not less than 20%.

These conditions, Ningbo Nightlife how satisfied?

"Meiling" brand: the danger of separatism

For historical reasons, Meiling refrigerator trademark ownership of listed companies currently, but the washing machine,

Small appliances

, Packaging products, refrigeration pipes and other products are still in the Meiling trademark ownership group, and these products exist in some quality problems in the past has affected the "Meiling" trademark reputation, so I hope to help the bid to resolve the historical legacy.

by: gaga

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