Colour Your Game With Callaway The World Is Not Black And White. Why Should You Be?

Colour your game will infuse the game with vibrancy

, doing away with the current black and white pallets and giving golfers a colourful identity and a chance to stand out from the crowd.Available in stores, September onwards, the collection will inject Blue, Orange, Green and Yellow colour into a premium range of its equipment and apparel. Also, the golfers will get a chance to collect an entire matching set as the award winning RAZR Fit driver along with golf bags, towels, caps, apparel and HEX Chrome golf ball packaging will be available in these colours.The unique collection sees Callaway once again leading the pack in golfing trends. Vivek Mehta, Country Head and General Manager, Callaway Golf India, comments Callaway has introduced Colour Your Game to challenge peoples perception of golf, both on and off the course. We really want our players to stand out and be different; and our new Colour Your Game collection truly inspires them to do so.

The innovative new coloured RAZR Fit has marked a new standard in performance customization. Its straightforward adjustability allows golfers to adjust their club to suit their game and delivers optimum performance and real results for every golf swing. The Best Driver in Golf Digests Hot List for 2012, the driver will feature coloured head plates, shafts and grips.Vivek further adds, Colours help players enhance their performance. It helps them in keeping the negative thoughts away. The new collection will infuse our players with the positivity and vibrancy on the course.Solidifying Callaways position as the only authentic head to toe golf brand in the world, the Colour Your Game collection includes a set of limited edition caps and apparel for all the players. Priced fromINR 1,090 for caps and starting from INR 2,290 for polo shirts.Colour your own game with the exclusive new coloured stand bags will be available with matching towels for INR 8,990 and INR 1,290 respectively. For a limited time, the award winning HEX Chrome balls will also be available in corresponding packaging with redesigned boxes featuring each of the four colours for INR 3,000.

About Callaway Golf India Callaway Golf India is a 100% subsidiary of Callaway Golf Company, America and was incorporated on 12th January 2010. Callaway golf India distributes sells & markets the entire range of Callaway Golf, Odyssey, and Top-Flite brands accessories and apparel throughout India.

For further information, please visit the company website:

www.callawaygolf.com / callawaygolfindia.com

Contacts for Media:

Swati Mehrotra:

Contact no : 9711506005

Email id : swati@avian-media.com

by: Raj Dutta

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