ComScore: Map service is hot, smartphone threats GPS

ComScore: Map service is hot, smartphone threats GPS

June 28 message, according to foreign media reports, The market research firm ComScore released the latest data last Friday, in the past three months as of April, 33.5 million U.S. mobile users (accounting for fourteen percent of U.S. cell phone users) per month at least 1 visit to the map service, forty-four percent more than last year.

Monthly access maps 1 to 3 times the cell phone users' forty-seven percent more than last year to 17.1 million, 1 week visit to the map service of cell phone users increased sixty percent over last year to 11.6 million, every day cell phone users to access map services growth nine percent to 4.8 million.

Smartphones threaten GPS Navigation System

The use of mobile map users were eighty-seven percent of users use in the car, seventeen percent of users walk or ride a bike, 16.7 users to use public transport.

comScore senior vice president of mobile services Mark Donovan (Mark Donovan) that the overwhelming majority (eighty-seven percent) of the user to retrieve the map in the car, which means that the growth of smart phones will have GPS navigation system threat.

Move map's hot is own to smart phones

ComScore Inc. said, moving the map mainly due to increased use Apple iOS, Microsoft Windows Mobile, Google Android, RIM for BlackBerry, Palm and Symbian, the WebOS smartphones.

According to comScore report showed that as of April of the past three months, twenty-six percent of smart phone users to access the map using the application, nineteen percent of smart phone users to search the map using the browser. As for the function of cell phone users, only two percent of the user application to access map, the user through the browser is only four percent.

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